# Industrial Beauty Product Packaging Body Butter is Updated with a Manly Look by Jenelle Bremault By Jamie Danielle Munro | Published 2014-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-product-packaging References: [packageinspiration](http://www.packageinspiration.com/the-body-shop-body-butter.html/) & [behance.net](https://www.behance.net/JenelleB) Body Butter is a popular item at the body shop, but it is in need of an upgrade, so Jenelle Bremault of Canada took this beauty product packaging and give it a more [manly aesthetic](https://www.trendhunter.com/trends/premium-collection). The previous branding for Body Butter from the Body Shop was more feminine, with girly colors being used and flowery details, but this revamp is completely different. Bremault goes for a purely industrial look for this new beauty product packaging, with the tagline of using "the right tool for the job." She has taken the products and photographed them in between various shop tools such as hammers and screwdrivers to draw clear parallels between industrialism and the Body Butter. Although this parallel is an unlikely combination, it works for showing how this product from the Body Shop works. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Industrial Beauty Product Packaging:** Revamping beauty product packaging with an industrial aesthetic. - **Manly Beauty Packaging:** Creating beauty product packaging with a more masculine look. - **Unconventional Branding:** Using unlikely combinations to create unique packaging designs. ### Where This Applies - **Cosmetics:** Exploring innovative packaging designs in the cosmetics industry. - **Beauty and Personal Care:** Developing packaging solutions that appeal to a wider range of consumers. - **Advertising and Marketing:** Utilizing unconventional branding strategies to differentiate products in the market. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md)