# Glamorous Beauty Pop-Ups Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar By Rebecca Byers | Published 2015-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-popup References: [glamourmagazine](http://www.glamourmagazine.co.uk/news/beauty/2015/02/27/benefit-curls-best-friend-pop-up-beauty-parlour-and-cocktail-bar) Held in March of 2015 in London, the 'Curls Best Friend' Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and cocktail bar included a [curl station](https://www.trendhunter.com/trends/the-miraculous-pod), brow waxing and tinting and a photobooth. The first floor is a 1950s-inspired beauty pop-up that is bursting with charisma and features a delicate palette of pink, white and yellow that references the brand's [Roller Lash](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit) product. The second floor of the 'Curls Best Friend' pop-up by Benefit featured the Noir Bar, a hidden watering hole inspired by the brand's best-selling mascara. Open during evenings for the month-long run of the pop-up, the space was romantic and boasted an espresso martini on its menu. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pop-up Beauty Bars:** Disruptive innovation opportunity: Creating temporary beauty bars that offer unique experiences and exclusive products. - **Branded Experiential Spaces:** Disruptive innovation opportunity: Designing immersive spaces that reflect and promote a brand's image, resulting in memorable customer experiences. - **Cross-business Collaboration:** Disruptive innovation opportunity: Partnering with complementary businesses to create pop-up events that attract a broader customer base. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Incorporating pop-up beauty bars or experiential spaces to engage customers and drive sales. - **Hospitality and Events:** Disruptive innovation opportunity: Offering unique event spaces and themed experiences for brands to create memorable customer interactions. - **Food and Beverage:** Disruptive innovation opportunity: Collaborating with beauty brands to create pop-up cocktail bars that offer exclusive drink menus and themed experiences. ## Related on Trend Hunter - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Selfie Trampoline Pop-Ups](https://www.trendhunter.com/trends/club-bounce.md)