# Naturalistic Beauty Pop-Ups Glossier's Temporary Seattle Store is Full of Moss and Flowers By Laura McQuarrie | Published 2019-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-pop-ups References: [dezeen](https://www.dezeen.com/2019/06/17/glossier-pop-up-shop-seattle-studio-lily-kwong/) & [glossier](https://www.glossier.com/) Cult beauty brand Glossier has introduced a range of [beauty pop-ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1) over the past few years, the majority of which are covered in its iconic Millennial pink color scheme. The brand's new pop-up shop in Seattle sets itself apart with a [naturally inspired design](https://www.trendhunter.com/trends/omani-desert-popup) that was created in collaboration with landscape designer Studio Lily Kwong. The beauty space is full of rolling hills, mossy mounds and [brightly colored plant life](https://www.trendhunter.com/trends/innisfree-store). The single-level Glossier Seattle pop-up space draws inspiration from Seattle's natural topography, especially Mount Rainier and a local park. Notably, all the greenery within the space was locally sourced and the team designing the space created a maintenance plan to upkeep the vibrancy of the natural elements within the store. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Naturalistic Pop-up Stores:** Developing naturalistic or eco-friendly pop-up stores creates a unique and visually stunning experience for customers. - **Local Sourcing:** Emphasizing the sourcing of local materials and resources in the design of pop-up stores can create an authentic connection between the brand and the community. - **Collaboration with Landscape Designers:** Collaborating with landscape designers can result in innovative and unique store designs that create an immersive customer experience. ### Sectors Adopting This - **Beauty:** Beauty brands can use naturalistic pop-ups to create a memorable and authentic customer experience, and differentiate themselves in a competitive market. - **Retail:** Retailers can utilize naturalistic and eco-friendly pop-up stores to increase foot traffic and connect with customers in a more meaningful way. - **Landscaping:** Landscape designers can expand their business opportunities by collaborating with retailers to create unique and visually stunning pop-up stores using natural elements. ## Related on Trend Hunter - [Hot Pink Skincare Stores](https://www.trendhunter.com/trends/palm-court.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md)