# Disturbing Beauty Parodies This Hilarious Beauty Parody Makes Light of Our Impossible Standards By Vasiliki Marapas | Published 2014-08-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-parody References: [jezebel](http://jezebel.com/this-rubber-mask-is-the-ultimate-must-have-beauty-produ-1615057839) & [youtube](https://www.youtube.com/watch?v=_44Tb9Ggkqg) The folks over at The Onion have created a hilarious yet mildly alarming [beauty parody](https://www.trendhunter.com/trends/comedy-collaboration). Western beauty ideals are often criticized for being narrowly defined and near-impossible to achieve. In an effort to poke fun at the industry, which makes money by breeding toxic insecurities, The Onion created a [fake commercial](https://www.trendhunter.com/trends/beauty-express) for [Maybelline's](https://www.trendhunter.com/trends/primer-donnas) 'Ideal-Woman' rubber mask, a latex mask that women can wear in lieu of makeup. The faux-Director of Marketing in the commercial boasts that you can "Forget concealer, powder, blush or mascara. Now you can achieve a look that adheres to the conventional standard of feminine perfection in seconds." While the fictional mask might seem like a good alternative on days when you feel like wearing a paper bag over your head, it's not actually available in stores. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Parody Marketing:** Opportunity for companies to create humorous and memorable marketing campaigns to criticize outdated beauty standards. - **Alternative Beauty Solutions:** Growing demand for unconventional and non-toxic beauty products as consumers seek alternatives to achieve beauty without sacrificing their health. - **Empowering Diversity and Inclusivity:** Rising trend towards embracing diverse beauty standards and inclusivity in the beauty industry as consumers demand representation and authenticity. ### Industries Being Reshaped - **Beauty:** Opportunity for beauty companies to introduce non-toxic and unconventional beauty products that cater to diverse beauty standards and empower consumers. - **Comedy:** Growing opportunity for comedy platforms to create content that challenges societal norms and sheds light on important topics such as beauty standards. - **Media:** Opportunity for media outlets to encourage more diverse representation and authentic stories in the beauty industry to promote inclusivity and empower consumers. ## Related on Trend Hunter - [Cheeky Food-Made Beauty Ranges](https://www.trendhunter.com/trends/spoof-beauty-range.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Beauty Crime Mockumentaries](https://www.trendhunter.com/trends/cosmetic-criminals.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)