# Affordable Organic Cosmetics H&M's Conscious Collection Beauty Line Includes All-Natural Products By Malika Renee Butss | Published 2016-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-line References: [chiclaunches](http://chiclaunches.com/hm-launches-an-eco-friendly-beauty-line/) & [vogue](http://www.vogue.co.uk/beauty/2016/01/20/h-and-m-launches-conscious-beauty-collection) Notorious fast fashion retailer [H&M](https://www.trendhunter.com/trends/hm-2) is adding a brand new range of cosmetics to its existing beauty line. These new products are eco-friendly and add versatility to the brand. While being transparent about ethical and eco-friendly practices in the production of fast fashion is usually ignored or incredibly hard, H&M has been making an effort with its Conscious collection, which includes ethically made clothing that is good for the environment and the consumer's wallet. Now the fashion retailer is expanding said collection to include [beauty products](https://www.trendhunter.com/trends/delilah). The new beauty line includes products for the body, hair as well as skin and features certified organic ingredients and essential oils. H&M goes the full mile to package its new eco-friendly products in recycled or recyclable packaging. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Beauty Products:** Opportunity for disruptive innovation in creating eco-friendly and organic cosmetics. - **Conscious Consumerism:** Opportunity for disruptive innovation in promoting ethical and sustainable practices in the beauty industry. - **Versatile Beauty Line:** Opportunity for disruptive innovation in offering a wide range of beauty products for body, hair, and skin. ### Where This Applies - **Fashion Retail:** Opportunity for disruptive innovation in expanding beauty lines and offering eco-friendly products to enhance customer satisfaction. - **Organic Cosmetics:** Opportunity for disruptive innovation in creating and marketing certified organic beauty products to meet the growing demand for natural and sustainable options. - **Packaging Solutions:** Opportunity for disruptive innovation in the development of sustainable and recyclable packaging for beauty products. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md)