# Cafe Beauty Boutiques The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving By Ady Floyd | Published 2015-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-library References: [designboom](http://www.designboom.com/architecture/nendo-beauty-library-interiors-aoyama-tokyo-06-24-2015/) & [nendo.jp](http://www.nendo.jp/en/) This gorgeous minimalist shop called '[Beauty Library](https://www.trendhunter.com/trends/beauty-accessories)' was created by Japanese designer Neno. The small cosmetic shop located in Tokyo fuses together the feeling of a cafe as well as the idea of shopping in a boutique store. The result is a minimalist shop that features massive wooden shelving units. Each shelf is stocked with vibrantly colored and precisely placed products to give a cohesive and clean appearance. The Beauty Library also incorporates self-study beauty areas that are essentially single tables placed in random parts of the shelving units. These tables are used for personal beauty sessions or one-on-one interaction. The shop exudes a relaxed approach to retail. The atmosphere is a calming space with neutral tones that are elegantly broken up by the beautiful assortment of colorful products. In addition to the beauty aspects, the shop offers cafe-styled food and beverages. Photo Credits: [designboom](http://www.designboom.com/architecture/nendo-beauty-library-interiors-aoyama-tokyo-06-24-2015/), [nendo.jp](http://www.nendo.jp/en/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Minimalist Shop Design:** The 'Beauty Library' showcases the potential for minimalist shop designs that combine the ambiance of a cafe with the shopping experience of a boutique store. - **Self-study Beauty Areas:** The incorporation of self-study beauty areas within retail spaces presents an opportunity for customers to engage in personal beauty sessions and one-on-one interactions. - **Cafe-styled Retail:** The integration of cafe-styled food and beverages into retail spaces allows for a relaxed and enjoyable shopping experience. ### Industries Being Reshaped - **Retail Design:** The concept of minimalist shop designs in the 'Beauty Library' opens up opportunities for innovative retail design solutions that enhance the overall customer experience. - **Beauty and Cosmetics:** The introduction of self-study beauty areas in the 'Beauty Library' suggests potential disruptive innovations in the beauty and cosmetics industry, allowing for personalized and interactive customer experiences. - **Food and Beverage:** The integration of cafe-styled food and beverages in retail spaces like the 'Beauty Library' presents possibilities for the food and beverage industry to expand into new markets and collaborate with retail brands. ## Related on Trend Hunter - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md)