# Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout

By Michael Hemsworth | Published 2023-03-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-layout
References: [drugstorenews](https://drugstorenews.com/dollar-general-expand-beauty-set-select-stores) & [dollargeneral](https://www.dollargeneral.com)

Dollar General has announced it will be debuting a new beauty layout across its retail locations in a bid to provide shoppers with an array of fresh products and more. The retail update by the low-cost brand will be rolled out at around 300 locations this fiscal year and encourages shopper exploration to help them locate new options or favorites. The new layout is internally known as Beauty Reinvention and will see the skincare section boosted by 50% more space, while soap and shower will get a 30% boost.

Senior Beauty Buyer Amanda Wilson spoke on the new Dollar General beauty layout saying, "We have been purposeful in our expansion, balancing new, fresh and trendy items with value. Beauty Reinvention creates a beauty destination at DG.”