# Anti-Counterfeit Beauty Labels Avery Dennison's Labels Offer Counterfeit & Inventory Solutions By Laura McQuarrie | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-labels References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_Avery_Dennison_technology_set_to_revolutionise_cosmetics_labelling/141674) & [averydennison](https://www.averydennison.com/en/home.html) Avery Dennison introduced ultra high frequency (UHF) radio frequency ID (RFID) inlay and labels as a means of offering solutions for the world of beauty, specifically to do with low stock visibility, [counterfeiting](https://www.trendhunter.com/trends/mx-authenticity-check) and out-of-stock SKUs. While this technology has been available to brands and retailers in the world of fashion for some time now, the innovation is just now being applied to revolutionize the realm of beauty. The UHF RFID labels from Avery Dennison are powered by its Janela platform, which provides each label with a unique serialized identity to allow for [real-time mobile experiences](https://www.trendhunter.com/trends/iqrcode) to be had by consumers. At the same time, these new [beauty labels](https://www.trendhunter.com/trends/pressure-sensitive-labels) from Avery Dennison also have the potential to offer valuable insights for brands, among other benefits. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **UHF RFID Beauty Labels:** The UHF RFID labels are revolutionizing the beauty industry, offering solutions for low stock visibility, counterfeiting, and out-of-stock SKUs. - **Real-time Mobile Experiences:** The unique serialized identity on each label allows for real-time mobile experiences to be had by consumers, creating new engagement opportunities for beauty brands. - **Data Analytics for Beauty Brands:** The UHF RFID labels offer valuable insights for beauty brands such as inventory management and consumer behavior, providing possibilities for data-driven decision making. ### Industries Being Reshaped - **Beauty:** The UHF RFID labels are disrupting the beauty industry, providing solutions for low stock visibility, counterfeiting, and out-of-stock SKUs, as well as new opportunities for consumer engagement and data analytics. - **Retail:** Retailers can utilize the UHF RFID labels to improve inventory management, prevent counterfeit products, and enhance consumer experiences. - **Fashion:** The UHF RFID labels have been available to brands and retailers in the fashion industry for some time, but can be adapted to offer similar solutions to those faced in the beauty industry. ## Related on Trend Hunter - [Alternative Fiber Product Labels](https://www.trendhunter.com/trends/labelling-papers.md) - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [RFID-Enabled Foodservice Label Partnerships](https://www.trendhunter.com/trends/elior-and-markemimaje.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md) - [RFID-Enabled Hotel Linens](https://www.trendhunter.com/trends/intelegente-fine-linen.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Freezer-Friendly Product Labels](https://www.trendhunter.com/trends/rayoface-aqbha.md) - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Location-Tracking Package Labels](https://www.trendhunter.com/trends/gd-smart-label.md)