<!-- canonical: https://www.trendhunter.com/trends/beauty-in-the-dark-cosmetics-with-lamps -->
<!-- robots: noindex -->

# Illuminated Cosmetics
ModelCo 'Big City Bright Lights' Makeup Lets You Primp in the Dark

By Lauren G | Published 2008-12-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-in-the-dark-cosmetics-with-lamps
References: [modelco.au](http://www.modelco.com.au)

ModelCo has come up with a solution for those wanting to discretely put their face on in taxis and clubs.

The Big City Bright Lights collection is comprised of cosmetics with in-built LED lights and mirrors. The chic, [slimline compacts](https://www.trendhunter.com/trends/make-it-mini-makeup) with on/off buttons are available for blushes, powders and even a [lip gloss](https://www.trendhunter.com/trends/kimchi-chic-beauty).

At least that's one way of keeping the toilet queues down.

**Implications** - Big City Bright Lights offers a solution for the nighttime. Instead of having to run to a mirror and flick on lights, with a simple twist or click, the user is able to apply their makeup with the awesome assistance of the LED lights and mirror.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 2% | Activity: 40% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Led-embedded Cosmetics:** The development of cosmetics with in-built LED lights and mirrors provides a new opportunity for brands to offer a unique and innovative beauty experience.
- **Nightlife-friendly Beauty Products:** The launch of Big City Bright Lights collection implies the potential market for cosmetics that cater to people's nightlife and on-the-go lifestyles.
- **Convenient Makeup Tools:** The use of chic and slimline compacts with on/off buttons in makeup products provides a new opportunity for brands to offer convenience and practicality in their product designs.

### Industries Being Reshaped

- **Beauty Industry:** LED-embedded cosmetics and nightlife-friendly beauty products have the potential to disrupt the beauty industry and provide new opportunities for innovative brands.
- **Technology Industry:** The integration of LED lighting technology into compact makeup mirrors presents opportunities for technology firms to collaborate with the beauty industry and offer new solutions to beauty enthusiasts.
- **Hospitality Industry:** The development of beauty products tailored for nightlife and on-the-go lifestyles presents opportunities for the hospitality industry to enhance their services and offerings for guests.

## Related on Trend Hunter

- [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md)
- [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)
- [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)
- [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md)
- [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md)
- [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md)
- [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md)
- [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md)
- [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md)