# Non-Toxic Beauty Subscriptions Beauty Heroes Offers Organic and Holistic Skincare Products By Jana Pijak | Published 2015-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-heroes References: [beauty-heroes](https://www.beauty-heroes.com/) & [instagram](https://instagram.com/beautyheroes/) [Beauty Heroes](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) is a [non-toxic beauty subscription service](https://www.trendhunter.com/trends/zebra) that is dedicated to offering holistic, organic and fair trade products. Ensuring that your skincare investment is a smart and sustainable one, these subscription boxes are filled with products that feature no harmful additives or harsh chemicals. Working with a variety of holistic skincare brands, Beauty Heroes offers a diverse range of organic skincare products and will appeal to health-conscious consumers whose beauty routines are as nutrition-focused as their diet plans. In addition to being more health-conscious, millennial consumers are also more ecologically responsible than ever before. This beauty subscription encourages consumers to contribute to [fair trade businesses](https://www.trendhunter.com/trends/tone-cosmetics) and follows a health-focused business model that marries quality and luxury with nutritious and natural ingredients. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Non-toxic Beauty:** Disruptive innovation opportunity: Develop a platform that connects consumers with non-toxic beauty brands and products, offering a personalized subscription service. - **Holistic Skincare:** Disruptive innovation opportunity: Create a digital marketplace for holistic skincare products, providing a one-stop-shop for consumers searching for natural and nourishing beauty solutions. - **Fair Trade Beauty:** Disruptive innovation opportunity: Establish a certification system or platform that verifies the fair trade practices of beauty brands, enabling consumers to support ethical and sustainable businesses. ### Industries Being Reshaped - **Beauty Subscription:** Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendations based on individual needs and preferences. - **Health-conscious Cosmetics:** Disruptive innovation opportunity: Develop a line of cosmetics that not only enhances beauty but also provides health benefits through the use of natural and organic ingredients. - **Fair Trade Marketplaces:** Disruptive innovation opportunity: Build an online marketplace for fair trade beauty products, connecting consumers directly with ethical and sustainable brands, and streamlining the supply chain to reduce costs and increase accessibility. ## Related on Trend Hunter - [Non-Toxic Cleaning Subscriptions](https://www.trendhunter.com/trends/branch-basics-1.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Natural Wellness Subscription Boxes](https://www.trendhunter.com/trends/green-clean-quarterly-box.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Luxurious Holiday Skincare Boxes](https://www.trendhunter.com/trends/holiday-skincare-box.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Handmade Self-Care Accessories](https://www.trendhunter.com/trends/handmade-selfcare-accessories.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md)