# Color-Coded Face Mask Packaging The Müller Beauty Glam Branding Targets Young Consumers By Michael Hemsworth | Published 2018-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-glam References: [packageinspiration](http://www.packageinspiration.com/beauty-glam.html/) & [format-design](http://www.format-design.com/) The cosmetic industry is expanding by leaps and bounds as consumers look for new products to satisfy their desire for healthy skin, which is seeing new options like the [Müller](https://www.trendhunter.com/trends/accessible-packaging-design) Beauty Glam line be designed. Created by the Format Design agency, the product lineup focuses on [three face masks](https://www.trendhunter.com/trends/glass-001-artistry-mask) that are intended to attract young consumers who are looking for a way to keep their skin looking fresh and clean. Each of the packaging designs features a patterned look and is accented with charming illustrations that show users how to apply it to their face, which creates a stronger connection with the product. The Müller Beauty Glam branding identifies the increased shift towards drawing in [young consumers to beauty products](https://www.trendhunter.com/trends/revolution-skin), which has predominantly focused on older consumers in years past. Image Credit: Package Inspiration ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Expanded Cosmetic Industry:** The cosmetic industry is expanding rapidly, providing ample opportunities for new product development and innovative packaging designs. - **Youth-targeted Beauty Products:** There is a growing trend of targeting young consumers with beauty products, creating opportunities to design packaging and branding that resonates with this demographic. - **Engaging Packaging Designs:** The use of patterned packaging and charming illustrations on beauty products creates a stronger emotional connection with consumers and opens avenues for disruptive packaging innovation. ### Where This Applies - **Cosmetics:** The cosmetic industry can leverage the increased demand for innovative, youth-focused products by developing new lines and incorporating engaging packaging designs. - **Design:** The design industry can capitalize on the expanded cosmetic market by offering creative packaging solutions that resonate with young consumers and align with brand strategies. - **Beauty:** The beauty industry can tap into the trend of targeting young consumers by creating and marketing products with packaging that appeals to this demographic, thereby fostering disruptive market strategies. ## Related on Trend Hunter - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md)