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# Beautifying CBD Edibles
Frigg's Blissful Beauty Gems are Edibles with Benefits

By Laura McQuarrie | Published 2021-11-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-gems
References: [beautymatter](https://beautymatter.com/articles/current-state-of-the-cbd-beauty-opportunity/) & [getfrigg](https://www.getfrigg.com/products/blissful-beauty-gems-mango)

![Beautifying CBD Edibles](https://cdn.trendhunterstatic.com/thumbs/464/beauty-gems.jpeg)

Frigg's Blissful Beauty Gems are all-natural functional candies for adults that are made with CBD and other beneficial ingredients. Thanks to ingredients like mango puree, the [functional edibles](https://www.trendhunter.com/trends/functional-cannabis-gummies) are enjoyable to eat and at the same time, they help to support healthier-looking hair and skin with passionflower, [adaptogenic ashwagandha](https://www.trendhunter.com/trends/syren-spreads) and silica-rich bamboo extract.

The brand notes that these are not gummies but "pate de fruits," based on French confections that are "99% Fruit Puree and ... more akin to a smooth thick jam with a sugar crust." Packed with ingredients to amplify beauty and reduce stress, the fruity gems are made with a handful of additions like full-spectrum hemp oil, pectin, sugar, lime juice and biotin.

For those who love to approach [beauty from the inside out](https://www.trendhunter.com/trends/orange-naturals), the brand also makes herbal tea.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 58% | Activity: 63% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Functional CBD Edibles:** Opportunity for companies to develop CBD-infused edibles with added health benefits such as adaptogen and fruit extracts to appeal to health-conscious consumers.
- **All-natural Beauty Supplements:** Disruptive innovation opportunity in developing all-natural supplements with ingredients like biotin and bamboo extract to promote healthier-looking hair and skin.
- **Alternative Confections:** Opportunity for companies to introduce alternative forms of confections like French pate de fruits, using natural and functional ingredients, to entice and meet the demands of health-conscious consumers.

### Where This Applies

- **CBD Industry:** Companies can capitalize on the growing CBD industry by introducing functional CBD edibles with natural ingredients to cater to the wellness trend.
- **Beauty Industry:** Disruptive innovation opportunity for the beauty industry to introduce all-natural supplements as an alternative to traditional beauty products.
- **Confectionery Industry:** Opportunity for the confectionery industry to introduce alternative forms of confections made with natural and functional ingredients to appeal to health-conscious consumers.

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