# Edgy Aquarium Editorials Vogue Japan's 'Beauty from Beneath the Sea' Stars Chiharu Okunugi By Meghan Young | Published 2014-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-from-beneath-the-sea References: [fashiongonerogue](http://www.fashiongonerogue.com/armani-blue-chiharu-okunugi-poses-ellen-von-unwerth-vogue-japan/) & [vogue.co.jp](http://www.vogue.co.jp/) The 'Beauty from Beneath the Sea' editorial doesn't take to the sea, but to a local [aquarium](https://www.trendhunter.com/trends/swatch-scubaqua), which is pretty much as close to sea life as many city dwellers will ever get. The electric blues and exotic creatures provide the perfect backdrop for the flowy dresses put on display. Exclusively showcasing the Giorgio Armani Spring-Summer 2014 collection, it focuses heavily on its use of patterns, textures and palette. Shot by Ellen von Werth, the 'Beauty from Beneath the Sea' editorial is set to appear in the April 2014 issue of Vogue Japan. It stars model Chiharu Okunugi, who can be found in the Vogue Japan's [Disney-themed editorial](http://www.trendhunter.com/trends/vogue-japan-april-2014-issue) as well. The airy and feminine looks were styled by Elizabeth Sulcer. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Aquarium Editorials:** The use of aquariums as unique backdrops for fashion editorials presents opportunities for collaboration between fashion brands and aquariums to create immersive and visually stunning experiences. - **Flowy Dresses:** The focus on flowy dresses in fashion editorials suggests a trend towards more relaxed and comfortable fashion choices, opening opportunities for designers and brands to innovate in this area. - **Pattern, Textures, and Palette:** The emphasis on patterns, textures, and color palette in this editorial highlights the growing demand for unique and visually striking designs in the fashion industry, calling for innovation in textile printing and fabric manipulation techniques. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore innovative collaborations with unexpected locations, such as aquariums, to create exciting and memorable campaigns. - **Aquariums:** Aquariums can leverage their unique environments and partner with fashion brands to attract new audiences and create immersive experiences. - **Textile Printing:** The focus on patterns and textures in fashion editorials presents opportunities for the textile printing industry to develop innovative techniques and designs that cater to the demand for visually striking garments. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Sea-Inspired High Jewelry Collections](https://www.trendhunter.com/trends/sea-of-wonder.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)