# Korean Beauty Evolutions Cut.com Captures 100 Years of Beauty in Korea in One Minute By Meghan Young | Published 2015-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-evolution References: [elle](http://www.elle.com/beauty/news/a27345/watch-this-woman-capture-100-years-of-beauty/) & [Cut](http://www.Cut.com) Korea is known for many things ([K-Pop](https://www.trendhunter.com/trends/miss-sohee) and Kim Jong-un, to name a couple), yet this beauty evolution focuses on one of the biggest areas of interest. Although [plastic surgery](https://www.trendhunter.com/trends/kbeauty-innovation) reigns high in the country, it's clear that the beauty evolution has been dramatic over the years. Cut.com has created a one minute video depicting how it has changed over 100 years. What's particularly striking is the comparison between South Korea and North Korea beginning in the 1950s. The beauty evolution in the south is much more transparent than that of the north, mainly because the latter is more cut off from the influence of the rest of the world. Starring Tiffany Lee, the [Korean Beauty Evolution](https://www.trendhunter.com/trends/maybelline-face-the-difference) video is powerfully eyeopening in more ways than one. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Evolution:** The rapid changes in beauty trends over the years present opportunities for businesses to innovate and offer new products and services. - **Cross-cultural Influences:** The comparison between South Korea and North Korea highlights the potential for cross-cultural exchanges and collaborations in the beauty industry. - **Transparency in Beauty:** The difference in transparency between South Korea and North Korea showcases the demand for more transparent and inclusive beauty products and practices. ### Sectors Adopting This - **Cosmetics:** The beauty evolution trend opens up opportunities for cosmetic companies to create innovative products that cater to the changing consumer preferences. - **Cosmetic Surgery:** The contrasting beauty evolution between South Korea and North Korea suggests potential for the cosmetic surgery industry to expand and adapt to different cultural demands. - **Global Beauty Brands:** The influence of beauty trends across borders creates an opportunity for global beauty brands to enter new markets and promote their products internationally. ## Related on Trend Hunter - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Advanced Korean Collagen Products](https://www.trendhunter.com/trends/vital-beautie.md) - [Pharmacy K-Beauty Expansions](https://www.trendhunter.com/trends/superdrug-kbeauty.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Beauty Tech Initiatives](https://www.trendhunter.com/trends/big-bang-beauty.md) - [Handheld K-Beauty Devices](https://www.trendhunter.com/trends/k-beauty-tech.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [K-Beauty Brand Expansions](https://www.trendhunter.com/trends/kbeauty-brand-yepoda.md)