# Egg-Shaped Beauty Sets lookfantastic's Beauty Egg Collection Contains Products in Metallic Eggs By Laura McQuarrie | Published 2019-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-egg References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Beauty_retailer_Lookfantastic_reveals_egg-citing_Easter_launch/153581) & [lookfantastic](https://www.lookfantastic.com/beauty-box/lookfantastic-the-beauty-egg-collection-2019/11639221.html?autocomplete=productsuggestion) For Easter this year, online beauty retailer and subscription service lookfantastic introduced the Beauty Egg Collection, which contains a variety of individual products that are encased in eggs and presented in a blue keepsake box. Inside the [Easter-themed beauty set](https://www.trendhunter.com/trends/hoppy-easter-basket), consumers will find luxury products like serums, primers and handheld beauty gadgets from brands like AromaWorks, bareMinerals and [Foreo](https://www.trendhunter.com/trends/peach-2-pro-max). While the beauty box comes in at £65, it contains about £250 in value—additionally, those who subscribe to lookfantastic will get an additional £10 discount on the Beauty Egg. As well as expecting to be impressed by products, consumers are also seeking out [unique unboxing experiences](https://www.trendhunter.com/trends/four-essential-sets) that have the potential to be shared online with friends, fans and followers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Unique Unboxing Experiences:** Brands can create innovative packaging designs that provide unique and memorable unboxing experiences for consumers, encouraging them to share their experiences online. - **Subscription Boxes:** Beauty retailers can capitalize on the rising trend of subscription boxes by offering curated collections of products, providing convenience and surprise for consumers. - **Luxury Beauty Gadgets:** There is a growing market for high-end beauty gadgets, presenting an opportunity for brands to develop and showcase innovative devices that offer unique skincare and beauty benefits. ### Industries Being Reshaped - **Beauty Retail:** Beauty retailers can leverage the trend of unique unboxing experiences and subscription boxes to create compelling offerings and enhance customer engagement. - **Packaging Design:** Companies focused on packaging design can develop innovative solutions that elevate the unboxing experience, providing brands with a competitive edge in the market. - **Beauty Gadgets:** The luxury beauty gadget industry can tap into the demand for innovative devices and create disruptive products that redefine skincare and beauty routines. ## Related on Trend Hunter - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Accessible Luxury Easter Chocolates](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md) - [Fun Candy-Free Easter Soaps](https://www.trendhunter.com/trends/easter-soap.md) - [Artistic Artisanal Easter Treats](https://www.trendhunter.com/trends/norman-love-confections-2022-easter-collection.md) - [Pre-Holiday Cosmetic Kits](https://www.trendhunter.com/trends/super-beauty-holiday-haul.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md)