# Affordable Gilded Nails The 'Beauty Department' DIY Glitter Polish Brings Home Gold By Courtney Scharf | Published 2012-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-department-diy-glitter-polish References: [thebeautydepartment](http://thebeautydepartment.com/wp-content/uploads/2012/06/TBDdiyglitterpolish.jpg) This 'Beauty Department' DIY [glitter polish](https://www.trendhunter.com/trends/frosted-rose-nail) allows users a more affordable way to stay on fad this season. Responding to site comments about the affordability of the [nail looks](https://www.trendhunter.com/trends/festival-inspired-nail-art) featured, this tutorial was published to help readers get impressive looks for less. Requiring craft sparkles and [clear nail polish](https://www.trendhunter.com/trends/nailsinc-polishes) mixed together, this couldn't be easier to create. Even better, this kind of varnish is integrated to other 'Beauty Department' looks, allowing readers to get the most bang for their buck. Showing that the site is capable of staying in touch with their viewers and addressing issues with high-quality tutorials that meet the needs of readers, this is a wise move on part of the already exceedingly popular beauty authority. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Affordable DIY Beauty:** There is an opportunity for beauty brands to create affordable DIY beauty products that offer unique and customizable looks. - **Customizable Nail Polish:** The market for customizable nail polishes that allow customers to mix their own shades with glitter or other materials is growing. - **Interactive Beauty Content:** Beauty companies can create interactive content that responds to customers' feedback and addresses concerns or requests for more affordable products or services. ### Who This Affects Most - **Beauty:** Beauty companies can develop more affordable products and services that allow customers to get the looks they want without breaking the bank. - **Craft Supplies:** Craft supply companies can market their products to DIY beauty enthusiasts who want to create their own unique cosmetic products. - **Publishing:** Publishing companies can target the beauty industry and create content that responds to customers' needs and feedback to increase engagement and readership. ## Related on Trend Hunter - [Customization-Friendly Nail Art Products](https://www.trendhunter.com/trends/nail-art-studio.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Holiday-Ready Reusable Nail Kits](https://www.trendhunter.com/trends/facile-nail.md) - [At-Home Gel Polish Systems](https://www.trendhunter.com/trends/gelement.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [At-Home Cat-Eye Nail Kits](https://www.trendhunter.com/trends/cateye-nail.md) - [Curated At-Home Nail Kits](https://www.trendhunter.com/trends/sally-hansen-nail-edit.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Blurring Nail Treatments](https://www.trendhunter.com/trends/nail-retouch.md)