# Mobile-First Beauty Communities Cherie's Platform Shares Personalized Content, Reviews & More By Laura McQuarrie | Published 2020-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-communities References: [psfk](https://www.psfk.com/2020/08/cherie-mobile-beauty-platform.html) & [cherie](https://www.cherie.com/) Cherie sets itself apart from other [online beauty communities](https://www.trendhunter.com/trends/kult-app) by being a mobile-first destination for consumers to find real reviews, personalized content, tutorials, solutions and more. The all-in-one app is a place to find the best of beauty, skincare and wellness, and tailoring one's experience on Cherie begins with taking a selfie. After users take and submit a photo of themselves, the app analyzes it to create a [skin overview](https://www.trendhunter.com/trends/refreshed-neutrogena-skin360)—officially called the Cherie Skin Report. With this information, Cherie helps consumers work with areas of concern, such as acne or fine lines. On the mobile-first platform, users can get personalized recommendations to match their unique skin type and engage with others who have similar concerns, goals or tastes in products. On the beauty community, there are hundreds of thousands of reviews and thousands of brands to discover. Image Credit: Cherie ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 28% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Mobile-first Beauty Communities:** Disruptive innovation opportunity: Develop mobile-first beauty community platforms that offer personalized content, recommendations, and real reviews. - **Personalized Skincare Analysis:** Disruptive innovation opportunity: Create apps or platforms that use AI to analyze user selfies and provide personalized skincare recommendations based on skin concerns. - **Social Networking for Beauty Enthusiasts:** Disruptive innovation opportunity: Build specialized social networking platforms that connect beauty enthusiasts with similar concerns, goals, or product preferences. ### Sectors Adopting This - **Beauty and Skincare:** Disruptive innovation opportunity: Integrate technology into beauty and skincare products to offer personalized recommendations and solutions. - **Mobile App Development:** Disruptive innovation opportunity: Develop mobile apps with AI capabilities for skincare analysis and personalized beauty recommendations. - **Social Media and Networking:** Disruptive innovation opportunity: Create niche social networking platforms catered to specific interest groups, such as beauty enthusiasts. ## Related on Trend Hunter - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [AI Skincare Consultant Apps](https://www.trendhunter.com/trends/skin-chat.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [Mobile AI Skin Tools](https://www.trendhunter.com/trends/ai-skin-experience.md) - [AI Skincare Advisors](https://www.trendhunter.com/trends/haut-ai-skin-chat.md) - [Beauty Product Exploration Platforms](https://www.trendhunter.com/trends/beautifytips-platform.md)