# Creatively Romantic Beauty Commercials Shiseido Targets Halloween Consumers with Heart-Warming Ads By Kalin Ned | Published 2018-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-commercial References: [globalcosmeticsnews](https://globalcosmeticsnews.com/shiseido-creates-trend-led-video-to-target-halloween-consumer/) & [shiseido.co.jp](http://www.shiseido.co.jp/) Japanese cosmetic company [Shiseido](https://www.trendhunter.com/trends/festive-beauty-packaging) diverges from the traditional spooky marketing methods during the month of October and instead embraces a romantic Halloween-inspired approach for its latest beauty commercial. Set in a 'Party Bus,' full of festive costumes, the three and a half-minute video briefly follows the story of a love-struck [same-sex couple](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga). Shiseido's beauty commercial is heart-warming both in its theatrical thematics and in its support for the [LGBTQ](https://www.trendhunter.com/trends/united-by-vanity)+ community. The creative approach to narration and the soft audio component of 'The Party Bus' ad gently sends a well-intended message of inclusivity, as well as the belief that "make-up becomes bravery." For its Halloween-inspired beauty commercial, the Japanese cosmetic brand taps into dancer and model Yuki Endo, Japanese-Filipino model Rina Fukushi and Korean-Russian actress Elena An. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 27% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Romantic Halloween-inspired Approach:** There is an opportunity for beauty companies to create romantic and inclusive advertising campaigns for Halloween, diverging from traditional spooky marketing methods. - **Support for LGBTQ+ Community in Beauty Commercials:** Beauty brands can embrace inclusivity and support the LGBTQ+ community in their advertising campaigns, sending a meaningful message to consumers. - **Incorporating Diverse Models in Beauty Commercials:** By featuring models from different ethnic backgrounds, beauty brands can showcase diversity and appeal to a wide range of consumers. ### Where This Applies - **Beauty:** The beauty industry can tap into the trend of creating romantic and inclusive advertising campaigns, resonating with consumers looking for more unique and meaningful beauty experiences. - **Fashion:** Fashion brands can take inspiration from the diverse models featured in Shiseido's commercial and incorporate inclusivity into their own fashion campaigns. - **Entertainment:** The entertainment industry can explore opportunities to support and collaborate with beauty brands that promote inclusivity and diverse narratives in their commercials. ## Related on Trend Hunter - [Inclusive Retailer-Backed Films](https://www.trendhunter.com/trends/sephora-beauty-belonging.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md)