# Confidence-Boosting Beauty Classes Sephora is Inspiring Women Getting Ready for Job Interviews By Alyson Wyers | Published 2016-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-classes References: [springwise](https://www.springwise.com/beauty-classes-help-prepare-women-job-interviews/) & [sephora](http://www.sephora.com/store-locations-events?tab=classes&_requestid=886137) Following branded makeup classes to get a particular look and beauty retailer schools for employees, [Sephora](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) will now be offering beauty classes designed to help women prepare for job interviews. The international beauty retail brand is offering Classes for Confidence in 85 of their US locations, which are specifically designed for females re-entering the work force. Beyond just makeup application, these inspiring beauty classes help these transitioning women gain confidence. They are also taught how to do natural makeup appropriate for work, using products available at Sephora. This program, which is possible due to partnerships with local [non-profit organizations](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz), will run until 2020 with a goal of helping 100,000 women and holding 200 classes in 2016 alone. This integrated approach to consumer engagement gives the customer more than just new merchandise. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Classes for Women:** There is a trend of beauty retailers offering classes specifically designed to help women gain confidence and prepare for job interviews. - **Transitioning Women in the Workforce:** There is a trend of programs and initiatives aimed at supporting women who are re-entering the workforce after a break. - **Integrated Consumer Engagement:** There is a trend of brands providing more than just products by offering additional services and experiences to engage customers. ### Sectors Adopting This - **Beauty Retail:** The beauty retail industry can explore opportunities to offer specialized beauty classes and services to support women in their professional pursuits. - **Non-profit:** Non-profit organizations can partner with beauty retailers to offer programs and classes that empower and support women in their career transitions. - **Consumer Services:** Companies in the consumer services industry can innovate by incorporating additional value-added services, such as confidence-boosting classes, into their offerings. ## Related on Trend Hunter - [Virtual Beauty Masterclasses](https://www.trendhunter.com/trends/easy-beauty-school.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Inclusive Retailer-Backed Films](https://www.trendhunter.com/trends/sephora-beauty-belonging.md) - [Professional Masterclass Tours](https://www.trendhunter.com/trends/masterclass-tour.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md)