# Media-Branded Beauty Initiatives Beauty by Popsugar Products are Set to Become Available at Ulta By Riley von Niessen | Published 2018-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-by-popsugar References: [popsugar](https://www.popsugar.com/beauty/Beauty-POPSUGAR-Sneak-Peek-44630863) [Popsugar](https://www.trendhunter.com/trends/popsugar), an American media and technology company that's based out of San Francisco, recently launched Beauty by Popsugar, a cosmetics line that takes the company's expansive knowledge of the industry and infuses it into its creations. Beauty by Popsugar is expected to officially launch on March 11th, and will be available at Ulta.com, a [major cosmetics retailer](https://www.trendhunter.com/trends/ulta-beauty1) that ships internationally. The brand has revealed that it has developed [over 80 products](https://www.trendhunter.com/trends/personal-care) so far, and plans to expand in the future. To create the products, the brand asked its many followers what they look for, and catered its offerings around these ideas. Although much of the information surrounding the products is scarce, the brand has revealed that many use nourishing ingredients like blueberry and hibiscus extracts, as well as Hawaiian kukui oil. Image Credit: Aimee Simeon ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Media-branded Beauty Initiatives:** Opportunity for media companies to expand their influence into the beauty industry by creating their own cosmetics lines. - **Customized Product Creation:** Trend of brands involving their followers in the product development process to create offerings that cater to their specific preferences. - **Nourishing Ingredients:** Growing trend of using natural and nourishing ingredients in cosmetics formulations to cater to consumer demand for clean beauty products. ### Where This Applies - **Media:** Media companies can disrupt the beauty industry by creating their own cosmetics lines. - **Cosmetics Retail:** Existing retailers can tap into the trend of customized product creation by involving their customers in the product development process. - **Natural Beauty:** Opportunity for the natural beauty industry to leverage the demand for clean beauty products by incorporating nourishing ingredients into their formulations. ## Related on Trend Hunter - [Plush Beauty Keychains](https://www.trendhunter.com/trends/ulta-beauty-x-mini-brands-pops-plush-keychains.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Luxe Beauty Oil Expansions](https://www.trendhunter.com/trends/moroccanoil-launches.md) - [Collaborative Beauty Deliveries](https://www.trendhunter.com/trends/ulta-beauty-partners.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Media Brand-Owned Fitness Lines](https://www.trendhunter.com/trends/popsugar.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [K-Beauty Retail Expansions](https://www.trendhunter.com/trends/anua-enters-the-us.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md)