# At-Home Beauty Bundles Āether Beauty's Stay Home, Stay Healthy Bundle Introduces New Products By Laura McQuarrie | Published 2020-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-bundles References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2020/04/02/Strategic-Management-Aether-Beauty-launching-product-in-a-pandemic) & [aetherbeautyco](https://aetherbeautyco.com/) [Āether Beauty](https://www.trendhunter.com/trends/storm-allweather-jacket) put together a product-filled [beauty bundle](https://www.trendhunter.com/trends/olive-june-x-bubble) that helps to introduce its newest releases, offering an effortless way for people to discover the brand or its latest creations. In the Stay Home, Stay Healthy Bundle, there's the new Summer Solstice Palette, the Supernova Pink Crushed Diamond Highlighter and the Ruby Crystal Charged Cheek Palette. During uncertain times, the brand is supporting the global COVID-Solidarity Response Fund with this bundle, which offers $140 in value for $100. To support the environment and reduce waste, Āether Beauty makes its beauty product packaging without mirrors and magnets so that they can be properly recycled. The brand is also committed to [clean beauty](https://www.trendhunter.com/trends/practical-alchemy) and is passionate about using clean ingredients to craft cruelty-free, vegan formulas. Image Credit: Āether Beauty ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Beauty:** Opportunity for brands to create cruelty-free, vegan formulas using clean ingredients. - **Product Bundling:** Chance to introduce new releases and create value bundles that encourage discovery. - **Sustainable Packaging:** Incorporate eco-friendly packaging designs that support recycling and reduce waste. ### Who This Affects Most - **Beauty:** Opportunity for beauty brands to embrace clean beauty and sustainable packaging practices. - **Cosmetics:** Chance for cosmetics brands to create value bundles and introduce new product lines. - **Retail:** Opportunity for retailers to curate product bundles that offer value and encourage discovery. ## Related on Trend Hunter - [Limited-Edition Skincare Travel Bundles](https://www.trendhunter.com/trends/strategic-skincare-solution.md) - [Self-Care-Focused Bundles](https://www.trendhunter.com/trends/mothers-day-selfcare-bundle.md) - [Sustainable Skincare Bundles](https://www.trendhunter.com/trends/build-your-bundle.md) - [Curated Neurobeauty Sets](https://www.trendhunter.com/trends/neurobeauty-bundle.md) - [Value-Forward Bath Bundles](https://www.trendhunter.com/trends/bathorium-value-bundles.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Curated Canadian Beauty Sets](https://www.trendhunter.com/trends/the-beauty-edit-vol-1.md)