# Eco-Friendly Beauty Bottles L’Oréal Created a First-of-Its-Kind Vegetable Fiber Cosmetic Bottle By Laura McQuarrie | Published 2019-12-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-bottle References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/LOreal_unveils_a_world_first_eco-friendly_beauty_bottle/160635) & [loreal](https://www.loreal.com/media/news/2019/november/paper-bottle-company) One of the major themes for 2019 was reducing plastic waste and working with alternative eco-friendly materials—and [L’Oréal](https://www.trendhunter.com/trends/loreal-group) is working towards making the world more sustainable with innovations like its paper-based beauty bottle. L’Oréal collaborated with [Paboco](https://www.trendhunter.com/trends/paper-based-bottles) to develop an alternative to plastic packaging that it calls a "never-before-seen innovation in the cosmetic industry" made with vegetable fiber. The design of the bottle represents a step towards a circular economy and the possibility for more bio-sourced and recyclable packaging to be created across other industries. The paper bottle is set to be introduced to consumers as of 2021, where it will be used for products from brands like [La Roche-Posay](https://www.trendhunter.com/trends/world-refill-day) and Kiehl’s. Image Credit: L’Oréal ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** L'Oreal's alternative to plastic packaging with vegetable fiber opens up opportunities to develop more eco-friendly packaging in various industries. - **Bio-sourced Packaging:** The introduction of L'Oreal's paper bottles to the beauty industry opens up opportunities for other industries to create more bio-sourced packaging. - **Circular Economy:** L'Oreal's paper-based beauty bottle represents a step towards a circular economy and encourages other industries to incorporate recycling into their supply chain. ### Where This Applies - **Beauty and Cosmetics:** The introduction of L'Oreal's vegetable fiber cosmetic bottle creates an opportunity for the beauty and cosmetics industry to shift towards eco-friendly packaging. - **Consumer Goods:** The success of L'Oreal's paper-based bottle can lead to the development of bio-sourced packaging for other consumer goods like food and beverages. - **Fashion:** The fashion industry can look to L'Oreal's innovation in creating eco-friendly packaging and apply it to their packaging and delivery processes. ## Related on Trend Hunter - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md)