# AR-Powered Makeup Experiences NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat By Michael Hemsworth | Published 2025-07-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-bestie-20 References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-07-02?article=nyx-professional-makeup-intros-beauty-bestie-20-try-experience-snapchat) & [nyxcosmetics](https://www.nyxcosmetics.com)  [NYX](https://www.trendhunter.com/trends/nyx-professional-makeup-1) Professional Makeup Beauty Bestie 2.0 has been developed by the brand with an [augmented reality (AR) try-on experience](https://www.trendhunter.com/trends/livear-skin-visualization) in mind to help consumers find the right look and products for them. The AR experience is available on [Snapchat](https://www.trendhunter.com/trends/nyx-beauty-bestie) and leverages artificial intelligence (AI) technology alongside pro-makeup artistry to help users pinpoint the right shades for them. The try-on experience harnesses advanced technology to analyze the skin tone of the user as well as their hair and eye color for personalized looks inspired by the customer's season. NYX Professional Makeup Beauty Bestie 2.0 has been debuted by the brand to support its latest launch -- the Smushy Soft Matte Tinted Lip Balm -- and also features color testing to help users explore new looks. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 93% | Activity: 95% | Freshness: 44% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Augmented Reality Try-on Experiences:** Augmented reality try-on technology transforms the shopping experience by allowing consumers to virtually test products, driving personalization and reducing decision-making time. - **AI-driven Beauty Analysis:** Artificial intelligence in beauty services provides tailored product recommendations by analyzing individual features, offering consumers highly personalized shopping experiences. - **Seasonal Personalized Beauty Solutions:** Integrating seasonal elements into beauty solutions helps brands deliver unique looks that align with consumer preferences and seasonal trends, enhancing engagement and satisfaction. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty industry leverages cutting-edge technology like AR and AI to reinvent how products are tested and recommended, fostering a more interactive and personalized consumer journey. - **Mobile Applications and Platforms:** Mobile platforms like Snapchat innovate by integrating beauty tech features, providing users with immersive experiences that blur the lines between online and offline shopping. - **Artificial Intelligence Development:** Advancements in AI technology are driving new opportunities in product personalization and consumer experience optimization, particularly in the realm of beauty and fashion. ## Related on Trend Hunter - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md)