# Ultra-Blendable Shimmery Eyeshadows Kaja Unveiled Two Additional Shades for its 'Beauty Bento' By Debra John | Published 2025-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-bento References: [kajabeauty](https://kajabeauty.com/collections/eyeshadows-pigments/products/beauty-bento) & [nordstrom](https://www.nordstrom.com/s/kaja-eye-bento-eyeshadow-trio)  Kaja has introduced two exciting new shades to its popular and award-winning '[Beauty Bento](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows)' collection: '[Blueberry Bingsu](https://www.trendhunter.com/trends/native-x-dunkin)' and 'Rose Macaron.' Renowned for their "ultra-blendable textures and vibrant pigmentation, these new additions offer a mix of matte and shimmer formulas, for creating a variety of eye-catching looks, especially ahead of festival season." First, 'Blueberry Bingsu' presents a trio of cool-toned shades, including a sparkling icy blue shimmer, a muted denim blue matte, and a deep navy matte. These shades provide a versatile range for building soft or bold, cool-toned eye looks. In contrast, 'Rose Macaron' delivers a mix of rosy-brown hues in velvety matte and radiant shimmer finishes. This set includes a glimmering rosy champagne, a warm dusty rose matte, and a rich chocolate brown matte, offering endless possibilities for soft glam or sultry eyes. Both Beauty Bento sets are compact and travel-friendly, retailing for $28 USD at [Nordstrom](https://www.trendhunter.com/trends/wild-tomato-plants) and Macy’s, making them the perfect addition to any beauty collection. Image Credit: Kaja ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 85% | Activity: 89% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Compact Beauty Products:** Compact beauty solutions like the 'Beauty Bento' eyeshadows cater to the growing demand for convenient, travel-friendly makeup options. - **Festival Season Cosmetics:** The introduction of shimmery, vibrant eyeshadows aligns with the rising trend of bold makeup looks popularized during festival seasons. - **Color-variant Makeup Ranges:** Offering diverse shade variants, as seen with 'Blueberry Bingsu' and 'Rose Macaron,' taps into consumer desires for personalized and versatile cosmetic choices. - **Matte-shimmer Hybrid Formulas:** The blend of matte and shimmer shadows highlights a continuing trend towards dual-function makeup products that allow for creative expression. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry thrives on innovations like ultra-blendable, vividly pigmented eyeshadows that meet the evolving beauty standards of consumers. - **Retail:** Retail channels such as Nordstrom and Macy's play a crucial role in amplifying access to novel beauty products like Kaja's Beauty Bento. - **Travel Accessories:** The travel accessories industry benefits from compact and multifunctional products like travel-friendly beauty kits that appeal to on-the-go consumers. ## Related on Trend Hunter - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Butter Cookie Beauty Products](https://www.trendhunter.com/trends/royal-dansk-and-kara-beauty.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)