# Two-in-One Beauty Balms Treat Beauty's Caffeinated Balm is Suited for the Lips and Eyes By Laura McQuarrie | Published 2016-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-balms References: [treatbeauty](https://www.treatbeauty.com/products/treat-beauty-jumbo-mint-matcha-tea-caffeinated-eye-lip-balm) While there are many [multipurpose beauty balms](https://www.trendhunter.com/trends/allpurpose-beauty-balm) on the market, Treat Beauty produces an especially unique one for women. As it name suggests, the Treat Beauty 'Jumbo Mint & Matcha Tea Caffeinated Organic Eye & Lip Balm' is useful on both the eyes and the lips. Since natural caffeine from matcha green tea is included as a main ingredient, the [antioxidant](https://www.trendhunter.com/trends/moringa-lip-salve) is useful for plumping skin, reducing the appearance of wrinkles, as well as detoxifying and fighting free radicals that cause skin damage. Like many lip balm products, this one comes in a pleasing [mint flavor](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) that comes from organic spearmint essential oil. Other organic ingredients that complete the formula include coconut oil, beeswax, cocoa butter, shea butter, as well as stevia leaf extract. The two-in-one beauty balm is ideal for consumers who want to carry around one less cosmetic product. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Beauty Balms:** Creating beauty products that serve multiple functions can provide convenience and cost-effectiveness for consumers. - **Organic and Natural Ingredients:** Leveraging organic and natural ingredients in beauty balms can appeal to eco-conscious consumers who prioritize clean and sustainable products. - **Caffeinated Skincare:** Integrating caffeine into skincare products offers potential benefits such as skin rejuvenation, wrinkle reduction, and protection against free radicals. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can seize the opportunity to develop innovative multipurpose beauty balms that cater to the needs of consumers looking for convenience. - **Natural and Organic Products:** The natural and organic industry can capitalize on the trend by creating beauty balms that emphasize the use of clean and sustainable ingredients. - **Skincare and Wellness:** The skincare industry can explore the potential of caffeinated skincare products to offer unique and effective solutions for skin rejuvenation and protection. ## Related on Trend Hunter - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md) - [Peptide-Packed Lip Treatments](https://www.trendhunter.com/trends/revlon-glimmer-lip-treat-balm-mask.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md)