# Plant-Based Beauty Supplements INBLOOM's Beauty Aura is an Inside-Out Beauty Complex By Laura McQuarrie | Published 2021-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-aura References: [newbeauty](https://www.newbeauty.com/best-beauty-supplements/4) & [tobeinbloom](https://www.tobeinbloom.com/products/beauty-aura) Beauty Aura is a [plant-based supplement](https://www.trendhunter.com/trends/sakara-supplements) from [INBLOOM](https://www.trendhunter.com/trends/inbloom), Kate Hudson's wellness line, and it helps to smooth, hydrate and support skin from the inside out. The inside-out beauty complex is beneficial for the health of the hair, nails and skin, especially since it is formulated with marine collagen, which helps to promote youthful elasticity. The product is said to have an immediate impact on hydration and antioxidant support, while also offering long-term beauty benefits. The supplement is designed to be [mixed with a liquid of choice](https://www.trendhunter.com/trends/inner-glow) and it is said to have a bright and juicy flavor from included berry and fruit ingredients. As well as being available in a premium recyclable glass jar, Beauty Aura can be purchased in an Omnidegradable Enviropouch. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 42% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Supplements:** The rise of plant-based supplements presents an opportunity for companies to cater to consumers' growing preference for natural and sustainable products. - **Inside-out Beauty:** The trend of providing beauty supplements to support skin, hair, and nails from within presents opportunities for companies to differentiate themselves in the crowded beauty market. - **Eco-friendly Packaging:** The trend of using eco-friendly, recyclable, and sustainable materials for packaging provides an opportunity for companies to appeal to consumers who prioritize the environment and sustainability. ### Sectors Adopting This - **Beauty and Wellness:** The beauty and wellness industry can incorporate plant-based supplements to target consumers who prioritize natural and sustainable products. - **Food and Beverage:** The food and beverage industry can leverage the trend of providing inside-out beauty supplements by offering products with beneficial ingredients and flavors that cater to consumers' preferences. - **Packaging:** The packaging industry can capitalize on the trend of eco-friendly packaging by providing innovative and sustainable materials that meet consumers' demand for environmentally conscious products. ## Related on Trend Hunter - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md) - [Fermented Beauty Supplements](https://www.trendhunter.com/trends/beautycore.md) - [Inner Beauty-Focused Supplements](https://www.trendhunter.com/trends/aors-orthosil.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Ingestible Beauty Brands](https://www.trendhunter.com/trends/true-rx.md) - [Cellular Beauty Supplements](https://www.trendhunter.com/trends/jupiter-neurosciences.md)