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# Cheeky Film-Inspired Pillowcases
This Couples Pillow Set Was Inspired by Beauty and the Beast

By M | Published 2013-08-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-and-the-beast
References: [fancy](http://fancy.com/things/299948631/Beauty-&-Beast-Pillow-Case-Set) & [etsy](http://www.etsy.com/people/jordanzeno)

For couples looking to commemorate their romance, this Beauty and the Beast-inspired pillow set is a cheeky way to make sure each person stays on their proper side of the bed. The separate "Beauty" and "Beast" pillows help to differentiate who is the princess and who is the beast in your relationship.

Designed on a traditional white cotton pillowcase, these Beauty and the Beast-inspired pillows are comically tongue-in-cheek. The "her" pillow features the words "Beauty" written out in a feminine cursive font whereas the "him" pillow features the word "Beast" typed out in an all-caps bold font. Whether you wish to look at this pillow set as a reminder of the cartoon romance of Disney's Belle and the Beast or as a blunt and cheeky reminder of who looks better in the relationship, this pillow set is a darling addition to any bedroom.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 24% | Activity: 12% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Film-inspired Bedding:** Opportunity to create bedding based on popular movies and TV shows.
- **Humorous Home Decor:** Opportunity to design home decor with humor and personality to appeal to millennials and younger generations.
- **Customizable Couples Merchandise:** Opportunity to create more customizable bedding and accessories for couples or groups.

### Sectors Adopting This

- **Home Goods:** Opportunity for home goods retailers or designers to create a line of fun, tongue-in-cheek bedding and home decor products.
- **Licensing and Merchandising:** Opportunity for licensors and merchandisers to expand their product offerings by licensing popular movie and TV franchises for home decor and bedding products.
- **E-commerce:** Opportunity for e-commerce retailers to offer customizable bedding and home decor products for niche markets or specific demographics, such as couples or newlyweds.

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