# Athletic Fairy Tale Footwear New Balance Created Beauty and the Beast Shoes for Women and Girls By Laura McQuarrie | Published 2017-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-and-the-beast-shoes References: [simplemost](https://www.simplemost.com/you-can-now-buy-beauty-beast-everything/) & [newbalance](http://www.newbalance.com/beautyandthebeast/) To coincide with the release of [Disney's](https://www.trendhunter.com/trends/aldo-x-disney) live-action retelling of Beauty and the Beast, New Balance launched a collection of Beauty and the Beast shoes for women and girls. The athletic running, training and lifestyle sneakers are offered in a variety of styles, all of which include [rose motifs](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar). One of the most standout footwear pieces in the collection is the slip-on Vazee Rush Disney sneaker, which boasts embroidered wildflower details and a bright blue coloring that reminds of the casual dress that Belle wears in her hometown village. Alongside New Balance, other footwear companies like [Asics](https://www.trendhunter.com/trends/bentgablenits-1) have released sneakers with branding that will also appeal to female fans of the Disney film and those who are interested in keeping up with the latest athleisure styles. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Athletic Fairy Tale Footwear:** Brands are collaborating with film industry to create new collections that combine comfort with fashion in a fun and whimsical way. - **Disney-themed Athleisure:** Athletic shoe brands are teaming up with Disney to create limited edition collections that merge fashion and fandom. - **Rose Motifs on Athletic Footwear:** Sneaker companies are incorporating floral design elements into sports and casual footwear, for women looking to add a feminine touch to their athleisure outfits. ### Who This Affects Most - **Athletic Footwear:** Shoe companies are using collaborations with popular movies and TV shows to create unique collections that blend fantasy and fashion, providing opportunities for innovative product design. - **Fashion and Film Industry:** The fashion and film industry have continued to create successful collaborations, providing opportunities for brands to create exclusive collections that appeal to movie fans and fashion-focused consumers. - **Athleisure Wear:** Collaborations between shoe companies and film studios may create a shift towards more playful and creative designs in athleisure wear. ## Related on Trend Hunter - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md)