# Collectible Fantasy Decor Disney and HSN Teamed Up to Sell Beauty and the Beast Merchandise By Laura McQuarrie | Published 2017-04-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-and-the-beast-merchandise References: [globenewswire](https://globenewswire.com/news-release/2017/02/09/915638/0/en/HSN-Ignites-Designers-Creativity-With-the-Launch-of-Its-Enchanting-Disney-Beauty-and-the-Beast-Collection.html) & [hsn](https://www.hsn.com/shop/disney-beauty-and-the-beast/bb?page=2&skip=60&take=60&view=view=all) Now that [Disney's](https://www.trendhunter.com/trends/sigma-beauty-x-disney-beauty-and-the-beast) newest live-action film has been released, many brands and retailers are selling official Beauty and the Beast merchandise. HSN launched a collaborative marketing campaign with Disney to sell a variety of home goods, and launched its exclusive collection by inviting consumers to tune in and 'Be HSN’s Guest' for the interactive on-air shopping experience. Some of the upscale Disney-inspired items in the home decor category from HSN include pillows, tapestries, tableware, catch-all trays and even a delicate glass rose keepsake by [Waterford](https://www.trendhunter.com/trends/mixology-collections). Alongside a wide range of fairy tale home decor items, the collection of official Beauty and the Beast merchandise being sold in collaboration with HSN also includes [statement jewelry pieces](https://www.trendhunter.com/trends/girls-crew), clothing, handbags, cosmetic tools and footwear. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 48% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Live-action Film Merchandise:** Opportunity for brands and retailers to collaborate with movie studios and sell merchandise based on popular live-action films. - **Interactive On-air Shopping:** Potential for retailers to create immersive shopping experiences through interactive on-air campaigns and live broadcasts. - **Fairy Tale Home Decor:** Demand for home goods inspired by fairy tales, providing opportunities for brands to create enchanting decor items. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on the trend of selling merchandise based on popular films and create unique shopping experiences. - **Movie Studios:** Movie studios can partner with retailers to release official merchandise and expand their reach through cross-promotion. - **Home Decor:** Home decor industry can tap into the demand for fairy tale-inspired goods and create unique and magical decor collections. ## Related on Trend Hunter - [Film-Themed Retailer Collections](https://www.trendhunter.com/trends/target-x-disney-the-little-mermaid-collection.md) - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [Animation-Themed Decor Ranges](https://www.trendhunter.com/trends/pillowfort-collection.md) - [Whimsical Castle-Like Brick Sets](https://www.trendhunter.com/trends/beauty-and-the-beast-castle.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Magical Kitchen Collection](https://www.trendhunter.com/trends/fantasia-cookware.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Exclusive Subscription-Based Merchandise](https://www.trendhunter.com/trends/disney-1.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md)