# Bioactive Beauty Drinks Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out By Laura McQuarrie | Published 2015-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-and-go References: [massbienestar](http://massbienestar.com/beber-belleza-descubre-las-nuevas-bioactive-beauty-drinks/) & [mybeautyandgo](http://www.mybeautyandgo.com/bioactive-beauty-drinks/?lang=en) While there are many topical skincare products on the market that boast anti-aging properties, Beauty & Go takes a different route with its line of bioactive drinks. The [beauty drinks](https://www.trendhunter.com/trends/ingestible-wellness) are infused with macro-antioxidants from the skin of fruits, feeding the body with ingredients that are nutritious and hydrating. These drinks help to repair free radical damage and in addition to keeping you looking beautiful, the drinks are quite healthy too. The drinks are naturally gluten-free, made without artificial colors and preservatives. As well, the drinks are sugarless, sweetened only with extracts from the stevia plant. When it comes to variety, the drinks are branded by color, helping to distinguish the different benefits of the Anti-Aging, Detox, Radiance and Vitality drinks. Beauty & Go's bioactive drinks will be sold exclusively through [Selfridges](https://www.trendhunter.com/trends/the-crisp-egg) in the UK. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Bioactive Drinks:** Innovative bioactive drinks with hydration and antioxidant properties that benefit the skin. - **Functional Foods:** Increasing demand for functional foods such as beauty drinks that offer health benefits as well as beauty improvements. - **Nutritional Supplements:** Growing trend of using natural and nutritious ingredients in beauty supplements that promote healthy skin from within. ### Where This Applies - **Health and Wellness:** Opportunity for health and wellness companies to create unique bioactive drinks that offer benefits for the skin and overall health. - **Beauty:** Opportunity for beauty industry to develop new products such as beauty drinks that address anti-aging, hydration, and radiance from within. - **Retail:** Opportunity for retail industry to expand offerings of functional beauty foods such as bioactive drinks that appeal to health-conscious and beauty-conscious consumers. ## Related on Trend Hunter - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Energizing Skincare Refreshments](https://www.trendhunter.com/trends/skinergy.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Antioxidant-Infused Asian Drinks](https://www.trendhunter.com/trends/oziva.md) - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md) - [Skin-Loving Beauty Drinks](https://www.trendhunter.com/trends/skinloving-beauty-drinks.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md)