# Backtalking Beauty Ads Vichy's Newest Commercial Urges Consumers to #ForgetFlawless By Laura McQuarrie | Published 2015-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-ad References: [brandingmagazine](http://www.brandingmagazine.com/2015/06/29/forget-flawless-campaign-vichy-refreshingly-lighthearted/) & [vichy](http://www.vichy.com/) With a beauty ad called #ForgetFlawless, cosmetic brand Vichy urges women to find fault with their attitudes rather than their appearance in the mirror. The commercial stars a [diverse range of women](https://www.trendhunter.com/trends/doves-super-bowl-ad) grumpily getting ready in the morning, disheartened by what they see in the mirror. These ladies are given a quick pep talk by their confident, self-loving reflections, bringing [outrageous beauty standards](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) back into perspective. In an age where pop culture songs stress perfection with lyrics like "I woke up like this," Vichy's beauty ad is a refreshing reminder to let natural beauty shine first and foremost. Other cosmetic, beauty and fashion brands have approached these sort of issues in similar ways, but rather than having a tone that's heartwarming, sad or heavy, Vichy's #ForgetFlawless is all about [getting the message across with humor](https://www.trendhunter.com/trends/skin-obsessed). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Body Positivity Promotion:** Brands can promote body positivity and self-love by emphasizing natural beauty in their advertising campaigns. - **Humorous Advertising:** Using humor in advertising campaigns can be an effective way to deliver a serious message in a way that resonates with audiences. - **Diverse Representation:** Featuring a diverse range of people in advertising can help to promote inclusion and make brands more relatable to a wider audience. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can take a more positive approach to marketing by promoting self-love and natural beauty rather than unattainable beauty standards. - **Fashion:** Fashion brands can also promote body positivity and inclusivity by featuring diverse models and a range of sizes in their advertising campaigns. - **Advertising:** The use of humor and diverse representation in advertising can be a disruptive innovation opportunity to make messages more relatable and memorable for audiences. ## Related on Trend Hunter - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md)