# Unhoused Individuals-Supporting Initiatives Thrive Causemetics & Beauty 2 the Streetz Parttner By Kalin Ned | Published 2025-12-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-2-the-streetz References: [thrivecausemetics](https://thrivecausemetics.com/pages/how-we-give)  The cosmetic brand Thrive Causemetics and the nonprofit organization Beauty 2 The Streetz joined forces to run a [large-scale volunteer event](https://www.trendhunter.com/trends/home-genius-exteriors) on Giving Tuesday at a college campus in Long Beach. The activity involved a team of brand representatives, beauty professionals, and community advocates who provided meals, distributed hygiene kits, and conducted a [makeup tutorial](https://www.trendhunter.com/trends/you-are-amazing) for more than a thousand individuals experiencing homelessness. Notable participants included Ayesha Perry, Erica Taylor, and Zaina Sesay. Karissa Bodnar, Founder + CEO of [Thrive Causemetics®](https://www.trendhunter.com/trends/anniversary-vault), confirmed: “This initiative is about much more than beauty. s we celebrate a decade of impact, we reflect on the power that community can create when we show up for one another.” The partnership between Thrive Causemetics and Beauty 2 The Streetz is long-standing. The beauty company has contributed over one and a half million dollars in monetary and product donations to the nonprofit since 2017. Image Credit: Thrive Causemetics x Beauty 2 The Streetz ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 82% | Activity: 86% | Freshness: 60% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Community-focused Volunteer Events:** Brands collaborating with nonprofit organizations to host volunteer events foster community engagement and social impact, providing a platform for inclusive corporate social responsibility. - **Socially Conscious Brand Partnerships:** Collaborations between for-profit and nonprofit organizations highlight the potential for brands to align their missions with social causes, enhancing brand reputation and consumer trust. - **Beauty Industry Philanthropy:** The intersection of beauty brands and philanthropic efforts presents new avenues for cosmetic companies to leverage their influence in addressing social issues like homelessness. ### Where This Applies - **Cosmetics Industry:** The cosmetics sector can explore opportunities in socially responsible initiatives that not only enhance brand image but also contribute to social welfare. - **Nonprofit Sector:** Nonprofit organizations are increasingly partnering with businesses to expand their outreach and impact, offering innovative collaborative approaches to tackling social challenges. - **Event Management:** The event management industry can capitalize on organizing large-scale charitable events as a way to connect diverse stakeholders and drive impactful social initiatives. ## Related on Trend Hunter - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Empowering Lip Crayons](https://www.trendhunter.com/trends/precision-lipstick-crayon.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Anniversary-Celebrating Cosmetic Lines](https://www.trendhunter.com/trends/anniversary-vault.md) - [Philanthropic Media Initiatives](https://www.trendhunter.com/trends/new-to-the-street.md) - [High-Shine Lip Toppers](https://www.trendhunter.com/trends/lip-topper.md)