# Women's Rights Cosmetics 'Beautiful Rights' Gives 20% of Its Sales to Women's Rights Organizations By Laura McQuarrie | Published 2017-03-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/beautiful-rights References: [hellogiggles](http://hellogiggles.com/makeup-brand-donating-20-profits-womens-rights-charity-choice-start-shopping/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [beautifulrights](https://beautifulrights.com/collections/frontpage/products/stronger-together-collection) 'Beautiful Rights' is the name of a standout cosmetic company that produces a variety of lip products in names like 'Gloss Ceiling' and 'Pantsuit Pink,' which put a specific focus on women's rights issues. The brand furthers its support of women's rights by [giving 20% of all sales](https://www.trendhunter.com/trends/blush-highlighter1)—not profits —to a women's rights or gender justice initiative of one's choosing. Some of the organizations that Beautiful Rights proudly supports includes: Planned Parenthood, the [ACLU](https://www.trendhunter.com/trends/community-to-the-people), MomsRising and EMILY's List. Beautiful Rights is one of several beauty brands that are creating products for female empowerment. Other examples of this include [L'Oreal's](https://www.trendhunter.com/trends/loreal-sync) 'Women of Worth' box set and Hourglass Cosmetics' 'Girl Lip Stylo,' which comes in shades like Warrior, Liberator and Innovator. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment Cosmetics:** Creating cosmetics that specifically focus on women's rights issues presents a disruptive innovation opportunity in the beauty industry. - **Socially Conscious Beauty Brands:** Supporting women's rights organizations through sales revenue offers a disruptive innovation opportunity in the beauty industry. - **Empowering Lip Product Names:** Using empowering and politically-charged names for lip products presents a disruptive innovation opportunity in the beauty industry. ### Where This Applies - **Beauty Industry:** The beauty industry has the potential to embrace and promote female empowerment through cosmetics. - **Social Impact Organizations:** Collaborating with beauty brands that support women's rights can provide a disruptive innovation opportunity for social impact organizations. - **Promotional Gift Box Sets:** Creating curated box sets with a social cause, like L'Oreal's 'Women of Worth' set, can disrupt the beauty industry by combining product promotion with social impact. ## Related on Trend Hunter - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Female Empowerment NFTs](https://www.trendhunter.com/trends/women-in-crypto.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md) - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md)