# Elegant Sweat-Covered Photography These Fashion Series Features Beautiful Gowns on a Sweaty Model By Lacey-Jane Walsh | Published 2013-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beautiful-gowns References: [fashionserved](http://www.fashionserved.com/gallery/Bronze/6459489) & [behance.net](http://www.behance.net/ivodekok) This stunning fashion photography series by artist Ivo de Kok contains a variety of beautiful gowns being modeled by a sweaty gorgeous woman. These shots focus on [high-end silky fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026). This series screams summer time, because viewers can literally see the sweat dripping from the model's brow. Her skin is glowing with sweat under the reddish lighting in these shots. All of these looks are extremely elegant. She sports puffy, floor-length gowns and short, silky dresses as well. In many of these shots, the model is sprawled out on a bearskin rug, which adds to the classy high-end feeling behind the series. These [sweaty summer shots](https://www.trendhunter.com/trends/summer-dreaming-collection) are extremely seductive. The model scandalously poses in a number of [stunning outfits](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sweat-driven Fashion Photography:** Opportunity for disruptive innovation: Explore the beauty of sweat as a new element in fashion photography, pushing the boundaries of traditional aesthetics. - **Summer Sweat Beauty:** Opportunity for disruptive innovation: Embrace the natural beauty of sweat in summer-themed beauty and fashion campaigns, promoting authenticity and body positivity. - **Elegant Athletic Wear:** Opportunity for disruptive innovation: Create high-end athletic wear that combines elegance with functional sweat-wicking materials, catering to fashion-conscious fitness enthusiasts. ### Sectors Adopting This - **Fashion Photography:** Opportunity for disruptive innovation: Collaborate with photographers and models to capture unique and unconventional beauty shots that challenge societal standards. - **Beauty and Fashion Campaigns:** Opportunity for disruptive innovation: Develop campaigns that celebrate diverse representations of beauty, including sweat, to break away from traditional conventions and create a more inclusive image of fashion. - **Athletic Wear Industry:** Opportunity for disruptive innovation: Rethink the design and materials used in athletic wear to offer fashionable options that cater to consumers looking for both style and functionality in their workout apparel. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md)