# Funerary Floral Arrangement Ads Pressed Blossoms Make for a Beautiful Funeral Home Campaign By Gil Cohen | Published 2013-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beautiful-funeral-home References: [spoon-tamago](http://www.spoon-tamago.com/2013/05/08/the-most-gorgeous-ad-for-funeral-home-services/) & [isbbdo.co.jp](http://www.isbbdo.co.jp/) Advertising agency I&S BBDO was approached by the Nishinihon Tenrei funeral home service to create a beautiful funeral home advertisement that would set it apart from the rest. This was a challenge because in Japanese culture, straying from the traditional black and white color palette of a funerary procession is considered taboo and can be viewed as disrespectful. Using [delicately pressed flowers](https://www.trendhunter.com/trends/floralbooth) in a brilliantly colorful display arranged as an anatomically correct skeletal figure served to balance respect for the departed while demonstrating that this funeral home offers more than the average [black and white services](https://www.trendhunter.com/trends/beige-billboards). Staying true to the client's ethos of remembering and celebrating a life that has passed, I&S BBDO created a beautiful funeral home advertisement that stands out. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Creative Funeral Advertisements:** Exploring unconventional and visually striking approaches to funeral home advertising. - **Colorful Funerary Arrangements:** Using vibrant and unconventional colors in funeral flower arrangements to break away from traditional black and white. - **Innovative Funeral Service Offerings:** Providing unique and personalized funeral services that go beyond the standard black and white offerings. ### Industries Being Reshaped - **Funeral Services:** Exploring new ways to advertise and offer funeral services that cater to the changing preferences and demographics. - **Floristry:** Incorporating unconventional colors and designs into funeral flower arrangements to meet the rising demand for unique and personalized tributes. - **Advertising and Marketing:** Developing creative and impactful campaigns for funeral homes to differentiate themselves in a traditional industry. ## Related on Trend Hunter - [Deep Sea Funerals](https://www.trendhunter.com/trends/deep-sea-funeral.md) - [Commemorative Urn Designs](https://www.trendhunter.com/trends/commemorative-urn.md) - [Design-Forward Funerary Urn Exhibitions](https://www.trendhunter.com/trends/funerary-urn.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md) - [Tarot-Inspired Floral Bouquets](https://www.trendhunter.com/trends/flowerlore-collection.md) - [Preserved Flower Keepsakes](https://www.trendhunter.com/trends/flower-preservation.md) - [Stunning Dried Flower Arrangements](https://www.trendhunter.com/trends/east-olivia.md) - [Conceptual Fresh Flower Refrigerators](https://www.trendhunter.com/trends/flora.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md)