# Sun-Drenched Apparel The Beautiful Ful 2010 Fall Collection Turns Up the Heat By Alex Scott | Published 2010-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beautiful-ful-2010-fall-collection References: [hypebeast](http://hypebeast.com/2010/03/beautiful-ful-2010-fallwinter-collection/) & [beautifulful](http://beautifulful.com) Desert shoots always turn out pretty cool-looking. You figure, you've got no shadows, no obstructions and pretty much perfect lighting all of the time--it's a photographer's dream. The desert was the perfect location for this shoot, as the theme of the Beautiful Ful 2010 Fall Collection was aiming for was a [motorcycle racer look](https://www.trendhunter.com/trends/neighborhood-x-palace) of the 1970s, the desert being where many races were held. The Beautiful Ful 2010 Fall Collection uses different shades of black to play off of each other and combines [wool and leather materials](https://www.trendhunter.com/trends/clot-x-neighborhood) to achieve an edgy yet sophisticated look. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Desert Shoots for Fashion Campaigns:** With perfect lighting and no obstructions, utilizing desert locations for fashion photo shoots can produce unique and visually striking campaigns. - **Edgy-sophisticated Fashion:** Combining materials like wool and leather in a sophisticated and edgy way can create stylish apparel that appeals to a wide range of consumers. - **Throwback Styles:** Taking inspiration from past decades, such as the 1970s motorcycle racing look, can create retro-themed fashion collections that simultaneously appeal to modern shoppers. ### Where This Applies - **Fashion:** The fashion industry can leverage desert settings and throwback styles to produce fresh and eye-catching campaigns. - **Photography:** Photographers can consider desert locations for shoots if they want to take advantage of natural lighting and unobstructed landscapes. - **Textiles:** Companies that produce textiles can experiment with new combinations of materials to produce unique and fashionable fabrics for clothing designers. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)