# Beautified Water Filtration Systems Beautiful by PUR Makes Water Filtration Aesthetically Pleasing By Laura McQuarrie | Published 2023-09-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beautiful-by-pur References: [prnewswire](https://www.prnewswire.com/news-releases/pur-unveils-exclusive-first-of-its-kind-collaboration-with-beautiful-by-drew-offering-cleaner-drinking-water-in-an-elegant-new-way-301918517.html) & [walmart](https://www.walmart.com/ip/Beautiful-by-PUR-12-Cup-Pitcher-Water-Filtration-System-White-Icing-PPT120W/1114337595) One product at a time, [Beautiful by Drew](https://www.trendhunter.com/trends/beautiful-by-drew-barrymore-products) is making hard-working everyday household products more aesthetically pleasing and the latest collaboration from Drew Barrymore's brand is with PUR, and it introduces Beautiful by PUR. This new line of [water filtration products](https://www.trendhunter.com/trends/water-purification-appliance) features everything from pitchers and dispeners to faucet mounts, all of which sport clean modern designs to bring more simplicity and joy into homes. While families will appreciate the size of the 30-Cup Dispenser, the Horizontal Water Faucet Mount System boasts the benefit of delivering great-tasting [filtered water on demand](https://www.trendhunter.com/trends/spout-water). This fusion of convenience, thoughtfully designed style and health-boosting technologies means that chemical and physical substances are effectively removed from drinking water, all the while infusing living spaces with a touch of beauty. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 85% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Aesthetically Pleasing Water Filtration Systems:** The collaboration between Beautiful by Drew and PUR brings clean modern designs to water filtration products, making them more visually appealing. - **Convenient Water Filtration Solutions:** The Horizontal Water Faucet Mount System by Beautiful by PUR delivers filtered water on demand, combining convenience with health-boosting technologies. - **Simplifying Water Filtration for Families:** The 30-Cup Dispenser by Beautiful by PUR offers a large capacity for families, ensuring clean and safe drinking water. ### Industries Being Reshaped - **Home Decor Industry:** The collaboration between Beautiful by Drew and PUR introduces aesthetically pleasing water filtration systems, aligning with the home decor industry's focus on style and design. - **Wellness Industry:** Beautiful by PUR's water filtration products provide health-boosting technologies, catering to the growing wellness industry's emphasis on well-being. - **Kitchen Appliance Industry:** The clean modern designs of Beautiful by PUR's water filtration products bring simplicity and joy into homes, appealing to the evolving kitchen appliance industry's desire for sleek and functional designs. ## Related on Trend Hunter - [Transformative Water Filters](https://www.trendhunter.com/trends/qure.md) - [Beautifying Water Filters](https://www.trendhunter.com/trends/faucet-filter.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [Designer Water Purifier Faucets](https://www.trendhunter.com/trends/lumos-water-purifier.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium-water-purifier.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium.md) - [Skin-Caring Water Filters](https://www.trendhunter.com/trends/filterbaby-2-0.md)