# Mythical Personal Care Collections Baylis & Harding's New Beauticology Products are Unicorn-Themed By Laura McQuarrie | Published 2018-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauticology References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Baylis__Harding_release_its_mane_collection_for_summer/144652) & [baylisandharding](https://baylisandharding.com/) Baylis & Harding is adding to its Beauticology range with an all-new personal care collection based on a popular rainbow-hued mythical creature. The Unicorn Candy line includes a hand wash, a [bath foam and a shower creme](https://www.trendhunter.com/trends/lux), each of which boasts a whimsical packaging design to tie into the theme. Across the beauty industry, a number of brands have launched [mythical beauty products](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek) with a focus on iridescent colors, holographic packaging and fantasy-inspired themes, all of which are elements that tap into the Millennial consumer's desire for nostalgia. The fun and playful new Unicorn Candy line under the UK-based brand's Beauticology range is set to be exclusively stocked through the [Boots](https://www.trendhunter.com/trends/childs-farm-x-bluey) pharmacy chain as of July 23rd this summer onwards. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mythical Beauty Products:** The rise of mythical beauty products that appeal to millennial nostalgia presents an opportunity for brands to tap into an emerging market. - **Fantasy-themed Packaging:** The popularity of unicorn-themed personal care collections showcases the potential of incorporating fantasy themes and whimsical packaging designs in beauty products. - **Iridescent Color Trend:** Brands can cater to the millennial consumer's desire for iridescent colors by incorporating them in product formulations and packaging designs, as seen in the Unicorn Candy line. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the emerging trend of mythical beauty products to cater to younger consumers. - **Retail:** Retailers such as Boots pharmacy chain have the opportunity to exclusively stock and sell popular product lines such as the Unicorn Candy collection, driving foot traffic and sales. - **Design and Packaging:** Opportunities exist for designers and packaging companies to create unique, playful packaging designs that tie into fantasy themes and cater to the millennial consumer's desire for nostalgia. ## Related on Trend Hunter - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Mythical Creature Easter Products](https://www.trendhunter.com/trends/candyrific-easter.md) - [Crossover Bodycare Collections](https://www.trendhunter.com/trends/super-fairy.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md)