# Eccentric Snobby Lookbooks The Beausnob S/S 2012 Collection is Refreshingly Preppy By Ana Lopez | Published 2011-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beausnob-s-s-2012 References: [swipelife](http://swipelife.com/2011/11/02/the-beausnob-ss-2012-lookbook/) & [thebeausnob.jp](http://www.thebeausnob.jp/) For those looking to forget the winter blues and get some inspiration for the warmer months, the Beausnob S/S 2012 collection is fabulous and preppy. The Japanese company creates pieces that are elegant but simple, targeted towards a young, male audience that doesn't just enjoy fashion, but good style. The [spring and winter collection](https://www.trendhunter.com/trends/splendid-srping-2025) feels light and fresh because of the abundance of [pastel colors and short pieces](https://www.trendhunter.com/trends/stein) within it. Excellently designed and cut, this [menswear lookbook](https://www.trendhunter.com/trends/mens-stuff) is composed of shorts made of different fabrics and lengths, blazers, bow-ties, jackets and knitted sweaters for colder spring nights. Different tonalities of blues are strongly present as well as greys. The Beausnob S/S 2012 collection is eye-catching and different; it's molded for bold guys who like to take fashionable risks. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 90% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Elegant Simplicity:** Disruptive innovation opportunity: Create a clothing line that combines elegant design with simple aesthetics, targeting young, style-conscious individuals. - **Pastel Palette:** Disruptive innovation opportunity: Develop a fashion brand that specializes in pastel-colored clothing for the spring and summer seasons. - **Bold Fashion Risks:** Disruptive innovation opportunity: Build a fashion brand catering to fashionable men who embrace bold and unconventional style choices. ### Industries Being Reshaped - **Menswear:** Disruptive innovation opportunity: Introduce innovative materials and manufacturing techniques to create unique and stylish menswear garments. - **Fashion Design:** Disruptive innovation opportunity: Incorporate digital technologies and AI in the fashion design process to streamline and enhance creativity. - **Young Male Fashion:** Disruptive innovation opportunity: Launch an online platform that curates and sells trendy and affordable fashion specifically targeted towards young males. ## Related on Trend Hunter - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)