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# Local Burger Chain Collaborations
Halo Burger Just Launched the BeatsXBeers Collaboration Burger

By Katherine Pendrill | Published 2021-03-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beatsxbeers
References: [qsrmagazine](https://www.qsrmagazine.com/news/halo-burger-launches-beatsxbeers-collaboration-burger)

BeatsXBeers and [Halo Burger](https://www.trendhunter.com/trends/ultimate-midwest-sandwich) are two of Flint, Michigan's most iconic brands, and now the two have teamed up to bring the BeatsXBeers Burger to all Halo Burger restaurants for a [limited time](https://www.trendhunter.com/trends/limitedtime-items).

From March 1 to April 30, Halo Burger customers will be able to get their hands on the tasty BeatsXBeers Burger. This mouth-water sandwich features Pepperjack cheese, fried Halopeños, Boom Boom sauce, onion, lettuce, and tomato. The burger can also be ordered “Veggie Style" with a Chipotle Black Bean Burger patty, or “Classic Style” with a quarter-pound 100% beef, never frozen patty. As Halo Burger’s Director of Marketing Olivia Ross explains, "[This partnership was a natural fit](https://www.trendhunter.com/trends/flamin-hot-brands). Halo Burger and BeatsXBeers represent the innovative spirit of the city of Flint and we’re excited to bring that attitude into our restaurants in a new way that we can share with our guests."

Image Credit: Halo Burger

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 36% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Burgers:** Collaborations between local businesses to create unique and limited-edition menu items.
- **Veggie Burgers:** Increasing demand and innovation in the vegetarian and vegan burger market.
- **Regional Marketing:** Promoting local partnerships and unique flavors to attract customers in specific areas.

### Industries Being Reshaped

- **Fast Food:** Collaborations between fast-food chains and local businesses offer a new and innovative approach to fast food marketing.
- **Culinary Products:** Increasing demand for unique and limited-edition flavor combinations creates an opportunity for culinary product companies to partner with fast-food chains and local businesses.
- **Marketing and Advertising:** Regional marketing campaigns that promote local partnerships and unique flavors can help attract customers to fast-food chains and local businesses.

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