# Life-Line Bookcases The Beat-Shelf by Van Tjalle en Jasper Boasts a Dynamic Design By Meghan Young | Published 2014-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beatshelf-by-van-tjalle-en-jasper References: [contemporist](http://www.contemporist.com/2014/07/02/the-beat-shelf-by-van-tjalle-en-jasper/) & [van-tjalle-en-jasper.nl](http://van-tjalle-en-jasper.nl/) For many, novels are the beating hearts of people's lives, a sentiment beautifully represented in the Beat-Shelf by Van Tjalle en Jasper, a design duo based in Amsterdam, the Netherlands. Taking on the form of a life-line, it adds a dynamic look to a living space while providing some emotional context to the printed word in general. As their breath wanes in the real world due to hi-tech innovations, [physical reading materials](https://www.trendhunter.com/trends/penguin-x-moebe) become more central in different ways. In this case, the Beat-Shelf by Van Tjalle en Jasper puts them on display in an artistic way. Made out of wood, the designers write, "The result is a bookshelf that sometimes attracts more attention to itself then the things you would put on it." Its [clean, modern lines](https://www.trendhunter.com/trends/shelving-unit-01) will appeal to urban individuals. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 73% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Dynamic Bookshelf Design:** The Beat-Shelf by Van Tjalle en Jasper showcases a dynamic bookshelf design that adds a unique aesthetic to living spaces. - **Emotional Context for Reading Materials:** The Beat-Shelf by Van Tjalle en Jasper brings emotional context to physical reading materials, making them more central in a hi-tech world. - **Artistic Display of Books:** The Beat-Shelf by Van Tjalle en Jasper creatively displays books in an artistic way, attracting attention to the bookshelf itself. ### Industries Being Reshaped - **Interior Design:** The interior design industry can explore innovative bookshelf designs like the Beat-Shelf by Van Tjalle en Jasper to enhance living spaces. - **Publishing:** The publishing industry can leverage the emotional context trend and create products that highlight the value of physical reading materials. - **Furniture Manufacturing:** The furniture manufacturing industry can incorporate artistic bookshelf designs like the Beat-Shelf by Van Tjalle en Jasper into their product offerings. ## Related on Trend Hunter - [Minimalist Bookish Shelves](https://www.trendhunter.com/trends/minimal-bookshelf.md) - [Twisting Donut-Shaped Bookshelves](https://www.trendhunter.com/trends/hullabaloo-bookshelf.md) - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Speaker-Inspired Shelving](https://www.trendhunter.com/trends/lloyd-tex.md) - [Room-Dividing Bookshelf Designs](https://www.trendhunter.com/trends/frquence-shelf.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Tech-Charging Book Holders](https://www.trendhunter.com/trends/haaase-liesma-bookshelf.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [Modular Wireless Speaker Bookends](https://www.trendhunter.com/trends/beat-bookend.md)