# In-Store Daytime Parties Lush's Beats ‘n’ Barnets Offers Complimentary Hairstyling and Makeup By Laura McQuarrie | Published 2026-08-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/beats-n-barnets References: [weare.lush](https://weare.lush.com/press-releases/forget-your-phone-lush-oxford-st-celebrates-the-joy-of-getting-ready-with-free-day-party-beats-n-barnets/)  There's something about getting ready together that makes the experience leading up to an event feel almost as good as the event itself, and [Lush](https://www.trendhunter.com/trends/lush-spa-parties) is tapping into this with [Beats ‘n’ Barnets](https://www.trendhunter.com/trends/the-grinch). This summer, the Lush Oxford Street location is throwing an all-ages free daytime party inspired by the fun of getting ready, and it offers complimentary access to hairdressers and makeup artists. As part of Lush Fest, the one-day event runs from noon to 4 PM and aims to help people feel like their best selves with confidence-boosting advice and demonstrations. Naturally, the event provides the perfect opportunity to sample some of Lush's best products, like viral [Super Milk](https://www.trendhunter.com/trends/lush-body-sprays), and get personalized beauty recommendations. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 31% | Activity: 30% | Freshness: 83% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pre-event Retail Experiences:** Retail spaces that recreate the social ritual of getting ready can turn product discovery into a memorable lifestyle moment. - **Complimentary Beauty Services:** Free hairstyling, makeup, and confidence-focused consultations create low-barrier engagement while encouraging personalized product exploration. - **Daytime Community Activations:** All-ages daytime events offer brands a way to build inclusive foot traffic around entertainment, education, and self-expression. ### Where This Applies - **Beauty Retail:** Experiential store programming can differentiate cosmetics and personal care brands beyond traditional sampling and merchandising. - **Event Marketing:** Branded micro-events centered on social preparation provide fresh formats for driving awareness, participation, and content creation. - **Personal Care:** Hands-on demonstrations and tailored recommendations can make everyday grooming products feel more service-led and emotionally resonant. ## Related on Trend Hunter - [Featherlight Elevated Tent Designs](https://www.trendhunter.com/trends/zpacks-duplex-pro.md) - [Elevated Easter Hunt Campaigns](https://www.trendhunter.com/trends/cadbury-better-the-hide-better-the-hunt.md) - [Intelligent Illumination Mirrors](https://www.trendhunter.com/trends/lifx-supercolor-mirror.md) - [Soft-Textured Instant Soups](https://www.trendhunter.com/trends/wholesome-lab-co.md) - [Pink Rum-Based Spirit Campaigns](https://www.trendhunter.com/trends/rumbased-spirit.md) - [Low-Cost Back-to-School Campaigns](https://www.trendhunter.com/trends/target-backtoschoolidays.md) - [Actor-Backed Curly Haircare Products](https://www.trendhunter.com/trends/tresemm-bouncy-curls-collection.md) - [Beautifying Mocktails](https://www.trendhunter.com/trends/pretty-hot-margarita.md) - [Membership-Only Retailer Events](https://www.trendhunter.com/trends/kroger-boost-bonus-days.md)