# Collaborative Fashion Brand Headphones The New Balmain Beats Headphones are Premium By Michael Hemsworth | Published 2017-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/beats-headphones References: [geeky-gadgets](http://www.geeky-gadgets.com/apple-and-balmain-team-up-for-special-editom-beats-20-07-2017/) & [apple](https://www.apple.com/shop/product/MP5H2LL/A/powerbeats3-wireless-earphones-balmain-special-edition?fnode=e58be0d4c89d7a5a26ef2c224257865992209927cb7cf11c7fe9ef91ac2fe385d8cc1ad8ed0f33a7abf72ae3898aa5c722c5ec48e57c79fcf02227dcd565b3ccc0e28dec3d99db47d93fe3b0904da351d951f34816aa2a6d7758885a79f1b995cc58a25465f600dc3f85366f7db204567ac23fe074fe3afca9356f6c5239c628) One of the most popular brands when it comes to personal audio is [Beats](https://www.trendhunter.com/trends/beats-studio3-wireless-acoldwall) headphones, so the brand is looking to expand relevancy even further by teaming up with fashion house Balmain to offer a stylish new line. Modeled by Kylie Jenner, the Beats/Balmain Collection includes the Powerbeats 3 and the Beats Studio Wireless Over Ear headphones which have been finished with an opulent metallic gold color. Technology products such as smartphones and headphones have shifted from being optional to essential for millions of consumers around the world, which has increased the need for more [fashionable options](https://www.trendhunter.com/trends/bose-x-kendra-scott). The new Beats/Balmain Collection answers the call for this with a design that is ideal for fashion-forward users who want to match their technology to their style. Image Credit: Beats by Dre ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Technology Accessories:** The growing demand for fashionable technology accessories presents opportunities for innovative collaborations between fashion brands and tech companies. - **Collaborative Brand Partnerships:** Collaborative brand partnerships, like the Beats/Balmain Collection, offer disruptive innovation opportunities by merging the expertise and aesthetics of different industries. - **Personalized Style in Technology:** The emphasis on personalized style in technology products provides a space for disruptive innovation in the design and customization of tech accessories. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can capitalize on the growing demand for fashionable technology accessories by partnering with tech companies to design stylish and functional products. - **Technology Industry:** The technology industry has the opportunity to disrupt the market by collaborating with fashion brands to create innovative and fashion-forward technology accessories. - **Consumer Electronics Industry:** The consumer electronics industry can explore disruptive opportunities by focusing on personalized style and customization in the design of technology accessories. ## Related on Trend Hunter - [AI-Expoloring Headphone Designs](https://www.trendhunter.com/trends/powerbeats-pro-2.md) - [Streetwear-Branded Headphones](https://www.trendhunter.com/trends/master-dynamic-x-bape.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Sleek Nostalgia-Influenced Headphones](https://www.trendhunter.com/trends/stussy-and-beats.md) - [Collaborative Leather Luxe Headphones](https://www.trendhunter.com/trends/md-mh40-headphones.md) - [Feminine Bow-Adorned Headphones](https://www.trendhunter.com/trends/sandy-liang-x-beats-solo-4.md) - [Playful Designer-Enhanced Earbuds](https://www.trendhunter.com/trends/beats-x-melody-ehsani-powerbeats-pro.md) - [Ultra Luxury Joint Headphones](https://www.trendhunter.com/trends/jeweled-design.md) - [Bow-Emblem Collaborative Headphones](https://www.trendhunter.com/trends/solo-4.md)