# Consumer-Created Commercials The Beats By Dre Color Campaign Wants You to Show Off By Gil Cohen | Published 2012-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beats-by-dre-color-campaign References: [chipchick](http://www.chipchick.com/2012/10/beats-by-dr-dre-commercial.html) & [color.beatsbydre](http://color.beatsbydre.com/) For those who are proud owners of [Beats](https://www.trendhunter.com/trends/pill-people) by Dre headphones, you can now become a part of the new Beats By Dre Color campaign. This campaign is encouraging consumers to show off their headphones by sending in a picture of you posing with them in order for a chance to be one of 10 winners invited to Los Angeles to meet the famous rapper Dr. Dre and audition at the casting call for his upcoming Beats by Dre commercial. Not only will Dr. Dre lovers and Beats enthusiasts be getting involved, but their [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) followers will as well, as the entry pictures are to be posted as cover photos on your wall. Such [interactive marketing tactics](https://www.trendhunter.com/trends/og-influencers) as the Beats By Dre Color campaign get consumers involved. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Marketing:** Brands can engage consumers through interactive marketing campaigns like the Beats By Dre Color campaign. - **User-generated Content:** Encouraging consumers to submit their own content, like photos, can create a sense of community and participation in campaigns. - **Celebrity Collaborations:** Partnering with celebrities like Dr. Dre can help generate buzz and excitement for a brand or product. ### Where This Applies - **Consumer Electronics:** Consumer electronics brands can leverage interactive marketing strategies to engage and involve their customers, as seen in the Beats By Dre Color campaign. - **Social Media:** Social media platforms like Facebook play a crucial role in facilitating user-generated content and viral campaign participation. - **Entertainment:** Entertainment industry brands can explore celebrity collaborations to enhance brand awareness and reach a wider audience. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Animated Charging Cable Collections](https://www.trendhunter.com/trends/pill-people.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Co-Branded Gamer Headphones](https://www.trendhunter.com/trends/beats-x-minecraft-beats-solo-4.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Online Abuse-Condemning Murals](https://www.trendhunter.com/trends/marcus-rashford-mural.md) - [Stylish Earbud Colorways](https://www.trendhunter.com/trends/beats-1.md)