# Detritus Dresses The Beatrice Oettinger 'Wild Clothes' Collection Comes From Nature's Leftovers By Marissa Brassfield | Published 2010-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beatrice-oettinger References: [behance.net](http://www.behance.net/Gallery/wild-clothes--wilde-Kleider-134-260/476199) & [artspotting.net](http://www.artspotting.net/start.htm) I'm in love with the dresses made from detritus in the Beatrice Oettinger 'Wild Clothes' collection. Each miniature creation is comprised of nuts, berries, flower petals, twigs and other small found items to look just like a [couture gown](https://www.trendhunter.com/trends/gozen-x-beymen). My favorite Beatrice Oettinger creation is the ball gown in the first image. I imagine Oettinger is the designer Tinkerbell would pick to prep for a formal occasion! **Implications** - With the abundance of environmental coverage in the media, the demand for [eco-friendly products](https://www.trendhunter.com/trends/earthytweens) is on the rise. Consumers desire products that have been constructed from [natural products](https://www.trendhunter.com/trends/c-collection) so that they can reduce their carbon footprints. Companies can cater to these green target markets by adopting eco-friendly practices into their production process. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Products:** Disruptive innovation opportunity: Companies can develop and market products made from natural materials to meet the rising demand for eco-friendly options. - **Sustainable Fashion:** Disruptive innovation opportunity: Fashion brands can explore using unconventional materials, such as detritus, to create unique and sustainable clothing pieces. - **Green Target Markets:** Disruptive innovation opportunity: Businesses can tap into the growing market of environmentally-conscious consumers by offering products that align with their values. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can incorporate eco-friendly practices and materials to create sustainable clothing options. - **Retail:** Disruptive innovation opportunity: Retailers can curate a selection of eco-friendly and sustainable products to cater to the green consumer market. - **Manufacturing:** Disruptive innovation opportunity: Manufacturers can develop innovative processes and techniques to create products from natural and recycled materials. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)