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# Premium Timeless Mary Janes
OTW by Vans and Beatrice Domond Join on an Exclusive Range

By Amy Duong | Published 2024-12-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/beatrice-domond
References: [otw.vans](http://otw.vans.com/)

![Premium Timeless Mary Janes](https://cdn.trendhunterstatic.com/thumbs/554/beatrice-domond.jpeg)

OTW by [Vans](https://www.trendhunter.com/trends/new-future) joins forces with Beatrice Domond on a new style: the Vans Mary Jane DS is made as a nod to Beatrice's style and her personal career rooted in skateboarding. The silhouette takes a [classic Vans Mary Jane model](https://www.trendhunter.com/trends/mary-jane-clog) and gives it a modern update with a rugged accent at the outsole unit.

Construction features a premium leather and suede finish throughout the upper in a monochromatic black hue with goatskin linings -- this is a direct nod to Beatrice's heritage and her childhood in a Haitian family. The shoe's inside also referenced her backstory as a digitally printed map of Haiti is on the sock liner. The packaging pays homage to a retro theme and is finished with her signature and custom logo.

Beatrice Domond notes, “For this project I wanted to show my community another side of me, I don’t think anyone really knows I have Haitian ancestry. “It’s also to pay homage to my grandma and mother because this shoe is a really big deal for me – if it wasn’t for them, I don’t believe I would be having such amazing opportunities."

Image Credit: OTW by Vans

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 74% | Activity: 36% | Freshness: 32%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Heritage-inspired Fashion:** Footwear designs that incorporate cultural elements resonate with consumers seeking meaningful storytelling in their apparel.
- **Modernized Retro Aesthetics:** Revamping classic shoe styles with contemporary updates attracts a fashion-forward audience appreciative of nostalgic yet fresh looks.
- **Personalized Storytelling Accessories:** Products that weave personal or cultural narratives into their designs provide consumers with a deeper connection to the brand and its creators.

### Who This Affects Most

- **Footwear:** Innovations in material use and cultural incorporation can capture niche markets seeking unique and meaningful shoe designs.
- **Fashion:** The combination of luxury materials with personalized cultural storytelling redefines premium fashion offerings and creates unique consumer value.
- **Product Packaging:** Using packaging as a canvas for storytelling enhances the tactile consumer experience and strengthens brand identity.

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