# Collaborative Twitter Fundraising PayPal, eBay & MillerCoors Step Up to #BeatCancer By Marissa Brassfield | Published 2009-10-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/beatcancer References: [mashable](http://mashable.com/2009/10/16/social-media-campaign-to-beat-cancer-eyes-record-in-guinness-book/) & [beatcancereverywhere](http://beatcancereverywhere.com/) [PayPal](https://www.trendhunter.com/trends/charity-profiles), eBay and MillerCoors are looking to use [Twitter](https://www.trendhunter.com/trends/named-dairy-queen-blizzard) for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every tweet, blog post and [Facebook](https://www.trendhunter.com/trends/sharethewonder) mention that includes #beatcancer. According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Social Media Fundraising:** The use of social media platforms as a tool for large-scale fundraising campaigns through hashtags, tweets, and Facebook updates. - **Collaborative Corporate Philanthropy:** Collaborative philanthropy efforts between corporations with the use of social media platforms to fundraise for a cause. - **Guinness Record Breaking Through Social Media:** The use of social media to break world records and generate publicity for a cause or event. ### Industries Being Reshaped - **Social Media Platforms:** Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns. - **Corporate Social Responsibility:** Opportunities for companies to engage in collaborative philanthropy through social media campaigns to build social capital and contribute to social good. - **Event Management:** Opportunities for event management companies to use social media as a tool to fundraise, break world records and generate publicity for causes and events. ## Related on Trend Hunter - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Tex-Mex Cancer Campaigns](https://www.trendhunter.com/trends/breast-cancer-research-foundation.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Pet Cancer-Focused Initiatives](https://www.trendhunter.com/trends/pet-cancer.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md)