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# Candy-Inspired Alcoholic Punches
The BeatBox Peach Punch Has an 11.1% ABV

By Michael Hemsworth | Published 2020-10-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/beatbox-peach-punch
References: [bevnet](https://www.bevnet.com/spirits/2020/beatbox-beverages-adds-new-peach-punch-flavor) & [beatboxbeverages](https://beatboxbeverages.com)

The [BeatBox](https://www.trendhunter.com/trends/orange-blast) Peach Punch is one of the latest flavor options from the eco-friendly [Party Punch](https://www.trendhunter.com/trends/mens-wearhouse) brand that will provide consumers with a flavorful option to enjoy when looking to shake up their usual alcoholic drink choices. The drink draws flavor inspiration from classic peach ring candies and comes as the sixth option from the brand. Featuring an [11.1% ABV](https://www.trendhunter.com/trends/country-cocktails-bolder), the drink is packaged in Tetra Paks to make it easy to carry and recycle after consumption.

Vice President of Sales Tony Zangara spoke on the new BeatBox Peach Punch saying, "We are extremely excited to be adding a sixth flavor to our already highly sought after Beatbox Beverages lineup. As we are in the middle of finalizing our annual business plan for 2021, Peach Punch will add yet another opportunity for both wholesalers and retailers to grow their revenue and margin, while also giving consumers another great choice in this dynamic category."

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Alcoholic Beverages:** There is an opportunity for the development of more eco-friendly alcoholic beverage options to cater to environmentally conscious consumers.
- **Flavor-inspired Alcoholic Drinks:** Creating alcoholic drinks that draw flavor inspiration from familiar and nostalgic candies can attract consumers seeking unique taste experiences.
- **Convenient Packaging Solutions:** Innovating packaging solutions like Tetra Paks can provide consumers with easy-to-carry and recyclable options, addressing sustainability concerns.

### Who This Affects Most

- **Alcoholic Beverage Industry:** The alcoholic beverage industry can explore new flavor combinations and environmentally friendly packaging to attract consumers.
- **Sustainable Packaging Industry:** Developing packaging solutions like Tetra Paks can open up opportunities for sustainable packaging companies to partner with beverage brands.
- **Flavor Innovation Industry:** The flavor innovation industry can collaborate with alcoholic beverage brands to create unique and nostalgia-inducing flavor profiles.

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