# Monochrome Contrast Editorials The Black and White 'Beat of the 1980s' in GQ China By Marissa Liu | Published 2009-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beat-of-the-1980s-in-gq-china References: [designscene.net](http://www.designscene.net/2009/10/kris-van-assche-and-andreas-sjodin.html) & [gq.cn](http://www.gq.com.cn/) According to the editorial ‘The Beat of the 1980s’ in GQ China, the rhythm of the decade was as divided and diverse as the contrast between black and white. The [monochrome shoot](https://www.trendhunter.com/trends/black-and-white-collection) was art directed by [fashion designer](https://www.trendhunter.com/trends/alessandro-micheles) Kris Van Assche and photographed by Andreas Sjodin. The 80’s theme has been around for quite a few seasons and is showing no signs of letting up. ‘The Beat of 1980s’ appears in the October 2009 inaugural issue of GQ China and features models Thiago Santos, Yvan Thiwissen, Renaldo Bertoti and Louis Borges. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Monochrome Fashion Trends:** There is an opportunity for fashion brands to incorporate monochrome fashion trends in their collections. - **Fashion Editorials:** Magazines and fashion brands can create more fashion editorials to showcase monochrome fashion trends. - **Nostalgic Themes:** Incorporating nostalgic themes in fashion trends can be a possible disruptive innovation opportunity. ### Where This Applies - **Fashion Industry:** The fashion industry can incorporate monochrome fashion trends in their production. - **Publishing Industry:** Publishing industry can brainstorm creating more fashion editorials that showcase the monochrome fashion trends. - **Photography and Art Industry:** Photography and Art industry can create more projects featuring monochrome fashion trends and nostalgic themes. ## Related on Trend Hunter - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Sophisticated Timepiece Designs](https://www.trendhunter.com/trends/black-and-white-collection.md) - [Revamped Color-Blocked Cameras](https://www.trendhunter.com/trends/reimagined-contax-g2.md)