# Sustainable Olympic Autos The Coca-Cola ‘Beat Fleet’ Cars Aim to Entertain at the 2012 By Sarah Nazim | Published 2012-07-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/beat-fleet References: [coca-cola](http://www.coca-cola.co.uk/olympic-games/coca-cola-beat-fleet.html) & [coca-cola](http://www.coca-cola.com) In honor of the 2012 Olympics, [Coca-Cola](https://www.trendhunter.com/trends/cocacola-is) has created a set of of [hybrid vehicles](https://www.trendhunter.com/trends/official-automotive-partner) called the ‘Beat Fleet’ that will entertain the crowds as it drives its way down the Olympic Torch Relay route. Each car will be blasting the 'Move to the Beat' tune, which is Coca-Cola’s theme song for the 2012 Olympics. The Beat Fleet consist of four vehicles, the first one is called the ‘Mini Beat,’ which will run an hour before the Olympic Flame to encourage people to come out and join the celebrations. The ‘Beat Bus’ is a hybrid vehicle that will run 30 minutes before the Olympic Flame, and its goal is to provide safety tips for the observers. The ‘Beat Box’ is a sound-blasting vehicle that will get the crowds amped by blasting loud music. And lastly, the ‘Recycle Beat’ is an interactive car that encourages spectators to recycle by throwing their empty [Coke](https://www.trendhunter.com/trends/cocacola-europe-1) bottles into the vehicle, which then plays a tune in exchange. Having Coca-Cola as a sponsor of the 2012 Olympics is a great idea, as it is a globally recognized brand that many people enjoy. The Beet Fleet is sure to keep the crowds entertained and well hydrated. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Hybrid Vehicles:** Disruptive innovation opportunity: Develop advanced hybrid vehicle technology for entertainment purposes at large events. - **Interactive Advertising:** Disruptive innovation opportunity: Create interactive vehicles that engage with audiences and promote sustainable behaviors. - **Branded Experiences:** Disruptive innovation opportunity: Design unique and memorable experiences that align with a brand's message and engage with a wide audience. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Incorporate entertainment and interactive elements into hybrid vehicle designs. - **Advertising:** Disruptive innovation opportunity: Explore new ways to engage with audiences through interactive advertising vehicles. - **Event Management:** Disruptive innovation opportunity: Create innovative experiences for large events that involve interactive and entertaining elements. ## Related on Trend Hunter - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Alcohol Sporting Partnerships](https://www.trendhunter.com/trends/ab-inbev.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md)